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Apple has officially announced the discontinuation of the iPhone 15 Pro, iPhone 15 Pro Max, and iPhone 13 models.
This decision is on the back of the highly anticipated launch of the iPhone 16 series on September 9, 2024, which, basically put, means the production will come to an end for three of the most iconic smartphones by the company.
Many will be astonished to find out that the iPhone 15 Pro and iPhone 15 Pro Max have already reached their end of life, given that both phones were just launched in September 2023.
The iPhone 15 Pro series was heaped with praise for its plethora of cutting-edge features, such as the A17 Pro chip and a high-end camera system. That both are pretty fresh from the oven would not deter Apple from moving on to the iPhone 16 series speaks volumes about a company whose DNA always seems to be preoccupied with change and only with the latest and greatest.
New iPhone 16 Pro models replace their predecessors, fitted with top-of-the-line technologies. These include a new A18 Bionic chip, an enhanced camera system, and even the revolutionary under-display Face ID technology. With such updates, the iPhone 16 Pro and Pro Max become one of the ideal contenders in the aggressive smartphone market to justify Apple retiring its previous lines.
Apple’s decommissioning of the iPhone 13 brings the curtains down on one of its most successful and loved models. The 2021-released iPhone 13 had all-around performance, great battery life, and a high-end camera at more reasonable prices. It thus immediately turned into a favorite among users who needed some solid upgrade without much financial expenditure.
While the iPhone 13 remained available through official Apple channels for some time after the launch of the iPhone 14 series, the latest move by the company cleans up the product lineup. The new iPhone 16 series brought with it significant upgrades in processing power, battery efficiency, and design elements-strong reasons these are obvious successors to the iPhone 13.
Therefore, the decision by Apple to take this model out of commission is fully in line with what can be termed the well-pronounced product life cycle strategy pursued by Apple. Essentially, every year the company cleans up the line by canceling the production of older variants and narrowing its focus to newer ones. While capable in their own right, the iPhone 15 Pro and iPhone 13 have become overshadowed with the more sophisticated iPhone 16 series packing better hardware and software capabilities.
New Features of the iPhone 16 Series
Some of the key features in the spotlight with the iPhone 16 series are as follows:
A18 Bionic Chip: The new chip offers much greater performance and efficiency and is really good for gaming and video editing or AI-driven applications.
Under-Display Face ID: For the first time, Apple has applied this feature to its device, allowing for a really clean front side design by eliminating the notch.
Camera Innovations: Low-light photography will be far better, along with new optical zoom options and computational photography for professional-quality images and videos.
Longer Battery Life: The A18 chip in the iPhone 16 series ensures that it has a longer battery life and also enhances its thermal management.
Consumer Impact
While the iPhone 15 Pro, iPhone 15 Pro Max, and iPhone 13 are discontinued, none of these models will be sold via Apple’s official retail channels anymore. Meanwhile, they might still appear in third-party retail stores with price cuts. The arch versions will, of course, get their software updates from Apple for years to come, but that just keeps the current owners supported.
It reflects the company’s concentration on the future, whereby the war in mobile technology will be commanded by the iPhone 16 series. As Apple moves to the newer generation of smartphones, so will the users’ experience of new features and performance in their phones.
