BUSINESS

Ammar Hassan is a seasoned brand specialist and marketing leader with over 14 years of experience. He has a proven track record of developing and implementing successful marketing strategies for...

The Effie Awards 2024, held in Karachi, the business hub of Pakistan, shone a spotlight on the nation’s most innovative and impactful marketing campaigns. Excitement filled the air as people eagerly...

Solar system installations throughout Pakistan are skyrocketing as solar panels and inverters are in high demand, while on the other hand, the prices of solar panels are decreasing worldwide. Solar...

Pakistan's telecom industry is going through tough times as Cellular Mobile Operators (CMOs) have collectively opposed the Federal Board of Revenue's (FBR) decision to block over 0.5 million SIMs, deeming...

The Effie Awards 2024, held in Karachi, the business hub of Pakistan, cast a spotlight on the nation's most innovative and impactful marketing campaigns. People felt excited and were ready...

In a significant development in densely populated Malaysia, more than 100 outlets of the fast-food company Kentucky Fried Chicken (KFC) have been 'temporarily closed' amid a months-long economic boycott linked...

In a significant move, Microsoft's CEO Satya Nadella met with Indonesian President Joko Widodo, unveiling a groundbreaking $1.7 billion investment plan in artificial intelligence (AI) and cloud computing infrastructure. This...

Innovative AI cabin crew Sama 2.0 is set to make waves at Dubai's Arabian Travel Market (ATM), offering real-time assistance and personalized travel experiences to visitors. This second-generation digital human...

Protests are escalating in dozens of universities in the United States and Canada, while Coke Studio is being heavily advertised in Pakistan. Are Coke Studio's media managers so clueless that...

Mahira Khan recently attended Arijit Singh concert in Dubai, where she expressed her admiration for the talented singer. Taking to Instagram, Khan shared her thoughts on Arijit Singh performance, describing...