LAHORE – May 2025 – The 76th World News Media Congress (WAN-IFRA) will convene in Krakow’s historic and culturally rich city from May 4–6, 2025, under the powerful theme: “Mastering Media’s New Playbook.”
WAN-IFRA (World Association of News Publishers) organized this year’s Congress at a pivotal time for the global news industry. As the world watches Poland’s democratic resurgence, largely supported by its bold and independent media, the country serves as a fitting backdrop for high-level discussions on the future of journalism.
The three-day Congress will feature three specialist tracks and interactive workshops, offering a deep dive into strategies reshaping the media landscape. Topics will include newsroom innovation, trust-building in the age of misinformation, audience engagement, AI-driven content, and sustainable business models.
READ MORE: Countdown begins: WAN-IFRA’s World News Publishers Congress 2025 to kick off in Kraków, Poland from May 4–6
The event will bring together editors, publishers, journalists, and media executives from around the globe to explore bold, practical solutions for building resilient, competitive, and impactful journalism.
KEY SPEAKERS AT WAN-IFRA CONGRESS, KRAKOW, POLAND:
“This is not just a gathering—it’s a global strategy session for the future of news,” said WAN-IFRA leadership. “Mastering the media playbook of tomorrow begins with bold conversations today.”
About the host city, Krakow
For many years, Kraków has been the premier travel destination and the most recognisable Polish city at home and abroad. It has been ranked amongst the most attractive and affordable cities in Europe for a city break, according to the annual British Post Office survey. Enjoy countless historic sites and museums, cultural festivals from film to opera, and many excellent dining venues in the charming Old Town and the scenic surroundings of Wawel Hill.
May is a fantastic time to travel to Kraków. As the temperatures start to get warmer, you can enjoy exploring the city before the summer crowds arrive.
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