Renowned media and advertising strategy guru, Sajjad Anwar Mansoori, aka SAM has joined Princeton Media Group as their Director, Strategy and Planning.
Mr. Mansoori has served print and electronic media both in journalistic and strategic roles and built a host of brands from scratch to market leaders as a Brand and Communications Strategist in his advertising career.
On the media side, Mr Mansoori has worked with Jang group, The Frontier Post, Pakistan Press International, FM 100, and FM 103. In advertising, he worked with leading ad agencies including SASA, Blazon, Orient, and Danad before forming his own agency Creative Consultants later renamed as CreativeClix.
He is considered an authority on content, shades, and connotations of meaning, communication for behavior change, and translation into action. His extensive work on communication strategies has resulted in the achievement of desired results and actions time and again.
Audience-specific media strategies and management of optimal cost-benefit ratios in ad spending have been other areas of achievement on behalf of his clients over the years.
While practicing the profession as CEO of CreativeClix, Mr. Mansoori displayed strong acumen in developing communication and branding strategies with a great degree of success. At a time when brand building was not that common a skill, his strategies built brands like ChenOne, Master Tiles, and Stylo, to name a few.
He is highly respected in professional circles nationally and internationally as a Brand and Communication Strategy Guru, Teacher, Trainer, and Broadcaster.
SAM is on the visiting faculty of NCA, Punjab University, and a few other prestigious educational institutions. He has worked as an advisor on Communications to FM 100, Mast FM103, the College of Physicians & Surgeons Pakistan (CPSP) and Media Advocacy Center.
His pro bono consulting and advisory have played a key role in the advancement of causes of NFPs like Edhi Foundation, Arfa Karim Foundation, Mehrgarh, Aasha, and many others.
Princeton Media Group is the media arm of Princeton Group, with an extensive presence in real estate, trading, consulting, and many other areas in the USA, the Middle East, and in Pakistan. The group is all set to make a mark on the satellite and digital television arenas with a difference.
Princeton Media Group is being steered by Mr. Abid Abdullah as CEO and Mr. Imran Mir as MD, News, both legends in their respective domains in their own right.
MediaBites extends its best wishes to Sajjad Mansuri, renowned in the advertising realm as SAM, as he embarks on the formidable journey of establishing a fresh channel within an increasingly competitive market.