Kashif Malik takes charge as Head of Media Sales and Marketing at Daewoo Pakistan Express

Kashif Malik has joined Daewoo Pakistan Express as the Head of Media, Sales, and Marketing. Before this role, he briefly served as Director of Business Strategy at Adsells Advertising.

With over two decades of experience in the advertising and media industry, Kashif has held leadership positions at renowned agencies and media organizations including Lowe, McCann, Maxus, MEC, Express Media Group, Capstone Media Group, and Mediacom (GroupM).

Throughout his career, Kashif has been recognized for his results-driven approach and deep understanding of digital media transformation, helping businesses innovate and future-proof their operations.

He has successfully led major projects for top clients such as Nestlé, Colgate, Coca-Cola, Red Bull, Total Petroleum, Castrol, Tetra Pak, Chevron, DMAC, and Alibaba, as well as a range of local companies across sectors like banking, FMCG, appliances, and apparel.

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In addition to his professional achievements, Kashif is a certified corporate coach passionate about digital media and advertising. Outside work, he enjoys playing and following cricket, staying updated on technology trends, and exploring new destinations through travel.

Kashif Malik, an alumnus of Aitchison College, completed his MBA in Marketing, Business, and Economics from the Haas School of Business at the University of California, Berkeley in 1998.

MediaBites extends its best wishes to Kashif Malik for his new role at Daewoo Pakistan Express and success in all his future endeavors.