Amna Khatib Paracha has been appointed as the Chief Digital and Strategy Officer at GroupM Pakistan with effect from January, 2022.
Amna joined GroupM in 2014 and has since held several roles in digital media and strategy at senior leadership positions.
Amna Khatib Paracha is a veteran of the media industry and has been part of the communication world since the last 20+ years. She started her career with Interflow moving to joining Mindshare in 2001. In 2008 Amna moved to MediaCom for a short time and then In 2009 she joined Universal McCann – the media arm of Orient McCann in the capacity of COO and started and led the media business.
In 2011, Amna shifted career’s from Traditional communication planning to Digital planning when she joined Converge Technology and led the digital business in the capacity of Vice President of the company. Under her leadership the company rose to one of the top Digital agencies of Pakistan working on Unilever, Nestle and Mobilink digital businesses.
Amna re-Joined GroupM in 2014 and established the Digital arm for GroupM.
Amna’s expertise is spread across Brand and Communication Strategic planning, Innovation and Ideation in Traditional and Digital media. Setting up successful business operations, Trainings and business development.
Amna holds a MBA degree from CBM, Karachi with majors in Marketing & HR.
Media Bites is delighted on Amna’s illustrious success and wishes her enlightening future ahead.