MG has officially revealed the MG U9 pickup truck in Pakistan, marking the company’s first entry into the country’s diesel pickup market. The unveiling took place at the Pakistan Auto Show in Karachi, where the U9 instantly grabbed attention for its bold design, strong engine capabilities, and premium features. A day after the reveal, MG confirmed that bookings are now open—although the company has not announced delivery timelines yet.
With the arrival of the U9, MG is stepping directly into competition with market veterans like the Toyota Revo and the Isuzu D-Max, both of which have long dominated Pakistan’s pickup truck landscape. MG aims to disrupt this segment by offering a mix of power, advanced tech features, and passenger comfort.
A Powerful Diesel Engine Built for Performance
The MG U9 comes equipped with a 2.5-liter turbocharged diesel engine, previously available in Australia. Pakistan is now only the second market in the world to receive this engine, making the U9 a unique offering in the local market.
Engine Output and Drivetrain Capabilities
The U9’s powertrain includes:
-
215 hp
-
520 Nm of torque
-
ZF 8-speed automatic transmission
-
4×4 drivetrain with front & rear differential locks
This setup gives the U9 the power needed for both urban driving and off-road performance. The truck also offers an impressive towing capacity of 3,500 kg, making it suitable for hauling heavy loads. Its 220 mm ground clearance gives it the advantage required for rough terrains and uneven surfaces across Pakistan.
A Premium Cabin Experience in a Pickup Truck
One of the standout features of the MG U9 is its focus on interior comfort, something not commonly found in most traditional diesel pickups. MG has clearly positioned the U9 not just as a work truck, but also as a lifestyle vehicle.
Comfort Features for the Driver and Passengers
The driver’s seat includes:
-
8-way electric adjustment
-
4-way lumbar support
-
Heating, ventilation, and massage functions
The passenger seat also offers:
-
6-way electric adjustment
-
Heating functionality
This level of comfort is usually associated with high-end SUVs, making the U9 a strong option for buyers who want practicality with a premium experience.
Infotainment and Interior Tech
Inside the cabin, the U9 includes:
-
12.3-inch touchscreen display
-
Wireless Apple CarPlay
-
Wireless Android Auto
-
JBL 8-speaker audio system
-
Rear AC vents
-
Electric tailgate
-
Wireless phone charging
-
Rain-sensing wipers
-
Panoramic sunroof
These features place the U9 ahead of several competitors in terms of interior technology and convenience.
Booking Price and Launch Timeline
MG has set the booking price of the U9 at Rs. 8,000,000. While the company has confirmed that bookings are open nationwide, it has not shared delivery dates yet. However, MG did confirm that the official launch of the MG U9 will take place in January next year.
This timeline gives potential buyers a few months to prepare financially and review the vehicle’s specifications before deciding on a purchase.
MG Targets Established Rivals in Pakistan’s Pickup Truck Market
The MG U9 aims to break into a segment traditionally dominated by the Toyota Revo and Isuzu D-Max. With its combination of engine strength, modern interior technology, and luxury-focused comfort, MG appears ready to challenge the status quo.
Why the U9 Could Reshape the Pickup Segment
The U9 stands out due to its:
-
More advanced interior compared to competitors
-
Strong diesel engine performance
-
Better ride comfort and modern connectivity
-
Competitive towing and ground clearance for off-roaders
If priced strategically upon full launch, the U9 could attract commercial buyers, off-road enthusiasts, and families seeking a dual-purpose vehicle.
MG’s Growing Presence in Pakistan
MG continues to expand its footprint in Pakistan’s automotive market. From SUVs like the MG HS and MG ZS EV to now entering the pickup segment, the company is working toward offering a complete range of vehicles.
What This Means for Buyers
For Pakistani customers, this expansion means:
-
More choices in diesel pickup trucks
-
Increased competition among brands
-
Potentially better pricing and improved features across the market
MG’s entry also adds pressure on competitors to innovate and enhance their offerings.
What to Expect Next
As the launch date approaches, buyers can expect MG to share:
-
Complete variant details
-
Color options
-
Delivery schedule
-
Warranty and after-sales packages
More official updates will likely be released closer to the January launch.
Final Thoughts: A Strong New Contender for Pakistan
The MG U9 brings a refreshing level of power, comfort, and technology to Pakistan’s pickup truck market. With bookings open at Rs. 8 million and an official launch coming in January, the U9 is positioned to attract a wide range of buyers—from business owners to adventure seekers.
MG’s bold entry into this segment creates excitement in Pakistan’s auto industry, and the U9’s premium features could make it one of the most talked-about pickups in 2026.
Read More: Suzuki Fronx Launches in Pakistan
