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    Urva Muhammad joins Reckitt, Canada as Media and Digital Transformation Director

    MediaBitesBy 275 Comments2 Mins Read
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    Adventurous bold and courageous are some of the intrinsic qualities that define Urva Muhammad.

    Urva has surpassed many by being a headstrong professional.

    His recent message on linked in will be an axe to grind the most challenging times:

    “3  Years, 1 Month, 22 Days and Me and my work buddy sign off from Reckitt Middle East. A place that immensely challenged and brought the very best to me. While last 2 years have been extremely difficult for most of us and humanity in general, I could never fathom and live the purpose of our brands and regard my work this much unless it had hit us the way it had hit us”. “From a smooth landing in Dubai to crazy work hours, from hardly knowing anyone in the city to making friends for life and calling it home, from the complexities of offline world to the Digitally Transformed Region, Thank You Reckitt Leadership, Colleagues and above all my Family for giving me the opportunity and #freedomtosucceed”.

    “Time to take up the challenge of continuing building purpose-driven brand conversations as Media and Digital Transformation Director Canada Hygiene.”

    Before moving to Canada in November 2021, Urva was working in Reckitt Middle East as Head of Media & Digital Transformation Middle East since September 2018.

    Previously, he was designated as Media Manager/Game Changer at Reckitt Pakistan. He has also worked for Group M and was associated with the company for 5 years. Before Group M, he was associated with the Royal Bank of Scotland. He has studied at Imperial College of Business studies.

    Media Bites news is elicited by the great news and wishes the hard-working man Urva a successful life in Canada.

    Shahmeen Ismail


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