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Tesla has introduced more budget-friendly versions of its Model S sedan and Model X SUV in the United States as part of its strategy to reduce costs and boost sales.
Scheduled for delivery between September and October 2023, the new “standard range” variants of the Model S and Model X offer customers a more economical option. These models feature a “pearly white” exterior paired with an all-black interior, though other color choices are available at an additional cost.
The updated Model S comes with an impressive maximum driving range of 320 miles (515 km), slightly below the ranges of the basic and performance trim levels, which reach up to 405 miles and 396 miles, respectively.
Similarly, the revamped Model X SUV offers a maximum range of 269 miles, trailing the basic and performance trims with ranges of 348 miles and 333 miles, respectively.
The new Model S is priced at $78,490, while the updated Model X costs $88,490. These prices signify a significant reduction of about 10% compared to their predecessors, reflecting Tesla’s ongoing commitment to enhancing affordability.
Earlier, Elon Musk, the CEO of Tesla, announced at the company’s annual shareholder meeting that they will
be venturing into advertising, marking a significant shift for the 20-year-old electric carmaker.
While Tesla has traditionally relied on word-of-mouth marketing from its loyal customer base, Musk
expressed interest in exploring traditional advertising methods as the company expands.
