The partnership between Spotify and the Duke and Duchess of Sussex for podcast production has come to an end, according to a joint statement from Harry and Meghan’s company and the streaming giant. The decision was mutually agreed upon, and Spotify confirmed that Meghan’s podcast Archetypes, which aired for 12 episodes from August 2022, would not be renewed for a second season. The initial contract, estimated to be worth $25 million (£18 million), was signed in late 2020 as part of the couple’s commercial ventures following their departure from royal duties and relocation to the US.
In the announcement, Prince Harry expressed his belief that the podcasts would provide diverse perspectives and voices not commonly heard before. Archetypes featured Meghan engaging in conversations with notable figures like Serena Williams and Mariah Carey, discussing stereotypes and biases against women. The statement from Spotify and Archewell Audio, the couple’s content creation label, expressed pride in the series they produced together.
While Archetypes won the top podcast award at the People’s Choice Award in December, reports suggest that Harry and Meghan did not meet Spotify’s productivity expectations, resulting in a reduction in the value of the contract. However, an Archewell spokeswoman mentioned that Meghan is actively developing content for the Archetypes audience on another platform.
Since their separation from the royal family, Harry and Meghan have leveraged their global recognition to achieve financial independence. They secured a multi-million dollar content deal with Netflix and Harry signed a substantial contract with Penguin Books for his autobiography, Spare.
Spotify recently announced a strategic realignment in its podcast division, leading to the termination of 200 jobs, following a period of significant investment in the medium.