Pakistan Sets Guinness World Record with L’Oréal’s Mega Haircare Lesson

Pakistan has officially made history as L’Oréal Pakistan set a Guinness World Record by hosting the World’s Largest Haircare Lesson at Bahria Auditorium, Karachi. This landmark moment has put haircare in Pakistan on the global beauty map, highlighting the country’s growing influence in education, innovation, and empowerment.

L’Oréal’s Record-Breaking Haircare Event

The achievement was authenticated through a live virtual adjudication by Guinness World Records, supported by official witnesses on-ground. A total of 521 participants gathered under one roof, marking Pakistan’s entry into the Guinness record books for the first time in the beauty and haircare sector.

Renowned haircare expert Saman Nomani led the session, teaching participants practical, science-backed haircare techniques focusing on scalp health, hydration, and cleansing. The demonstration showed how beauty education can be made accessible to everyone, empowering individuals through knowledge and skill.

Haircare in Pakistan Takes the Global Stage

Rehan Saeed, CEO and Executive General Manager of L’Oréal Pakistan, expressed pride in the milestone, saying this record proves that beauty can be a powerful driver for education and empowerment. He emphasized how haircare in Pakistan is now part of a global conversation that combines science, accessibility, and community impact.

L’Oréal’s mission has always extended beyond beauty—it’s about creating lasting impact and empowering communities through innovation. This Guinness record reflects the company’s vision to bring global expertise to local audiences.

Launch of Elvive Hyaluron Pure Shampoo

The event also marked the launch of L’Oréal’s Elvive Hyaluron Pure Shampoo, specifically designed for hot and humid climates like Pakistan’s.
Formulated with Salicylic Acid to purify the scalp and Hyaluronic Acid to deeply hydrate, this product provides up to 72 hours of oil-free, hydrated hair, solving a common hair problem in the region—greasy roots with dry ends.

This launch shows how haircare in Pakistan is evolving with science-backed solutions adapted to local needs.

Empowerment Through Beauty Education

Leading the lesson, Saman Nomani said the record-breaking event was an incredible opportunity to educate and empower a large group of people at once. It demonstrated how beauty education can transform communities by giving them access to expert knowledge.

A Global Beauty Milestone for Pakistan

With this achievement, Pakistan joins the ranks of countries recognized on the global beauty stage. It also showcases the country’s ability to host large-scale, world-class events, reflecting positively on its growing beauty and personal care industry.

Rehan Saeed summed up the spirit of the event: “Together, we’ve shown how beauty can unite communities, create impact, and proudly place Pakistan on the global stage.”

L’Oréal’s record-breaking haircare lesson has not only made history but has also strengthened haircare in Pakistan as part of the global beauty conversation.