Meta has blocked ‘The Wrapped’ for Instagram app, which garnered widespread attention for its claim to unveil the viewers of Instagram profiles, has been suddenly delisted from the App Store merely two months after its launch.
Meta, the parent company of Instagram, reportedly urged Apple to ban the third-party app, citing violations of their policies.
Debuting in September, Wrapped for Instagram swiftly rose to prominence, topping the App Store charts with millions of downloads. The app pledged to furnish users with detailed insights into their Instagram accounts, such as identifying accounts that took screenshots of their posts, those that blocked them, and the individuals viewing their profiles.
Privacy apprehensions arose both for Meta and Instagram users, prompting Meta to request the app’s removal from the App Store. While Meta did not specify the policy breach, a spokesperson confirmed that the app violated their policies without divulging further details.
As of November 7, the server IP address for the app’s website was untraceable, indicating a rapid removal of the app from online platforms. The extent to which the app delivered its promised services remains unclear.
Concerns about the app’s accuracy had already been raised by reviewers on the App Store, resulting in a one-star rating. Users reported inconsistencies and disparate results, casting doubt on the reliability of the data provided by Wrapped for Instagram.
A user named Karlo Markuš shared his experience, stating, “Every time I tried using Instagram Wrapped, it gave me different results. I tried the app with a few new accounts I made and a few accounts I don’t use anymore, and they all said false information.”
In response to the removal, a spokesperson for Wrapped expressed confidence in the accuracy of the app’s results but refrained from disclosing details about its functioning to prevent potential replication by others.
The abrupt disappearance of Wrapped for Instagram underscores the challenges associated with third-party apps purporting to offer insights into social media activities, particularly when privacy concerns are raised.