Dubai, UAE – April 16, 2025 — In a landmark announcement marking the 20th anniversary of the iconic Mall of the Emirates, Khalifa Bin Barik, CEO of Majid Al Futtaim Asset Management, revealed an ambitious AED 5 billion reinvention plan to redefine the future of retail and lifestyle in the region.
“We’re not just following trends—we’re setting them,” said Bin Barik. “This next bold chapter will transform the Mall of the Emirates into a next-generation lifestyle destination, refounding what a mall can be and reimagining the very future of retail.”
A Visionary Five-Year Transformation
The AED 5 billion investment will roll out over five years, introducing a wide range of innovations and experiences designed to elevate the mall into a hub of culture, wellness, luxury, and entertainment. Key highlights of the transformation include:
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20,000 sq. m of Additional Retail Space: Expanding the mall’s footprint to accommodate 100 new stores spanning luxury, fashion, beauty, and lifestyle brands.
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A Luxury Wellness Retreat: Featuring the prestigious Seven Wellness Club, catering to holistic health and rejuvenation.
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New Covent Garden: A first-of-its-kind cultural hub inspired by London’s Covent Garden, featuring a 600-seat theatre for live performances and arts.
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Indoor-Outdoor Dining Precinct: A vibrant culinary zone offering immersive dining experiences in an open-air and climate-controlled setting.
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Next-Gen Entertainment Concepts: Introducing four groundbreaking entertainment offerings, including the world’s most advanced IMAX experience at VOX Cinemas.
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Infrastructure Enhancements: Upgraded access roads and bridges in collaboration with Dubai’s Roads and Transport Authority (RTA) to improve traffic flow and accessibility.
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Expanded Luxury Precinct & VIC Services: A substantial expansion of the mall’s luxury offerings, coupled with enhanced Very Important Customer (VIC) services for an elite shopping experience.
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A New Era of Experience, Culture, and Connection
“This transformation is not just an upgrade—it’s a reinvention,” Bin Barik emphasized. “It’s built around experience, culture, and connection. A milestone of this scale is only possible because of the incredible partnership we share with our tenants and the community. We’re deeply thankful for their trust and support.”
As the Mall of the Emirates enters its third decade, this visionary plan positions it as a global retail leader and a cultural and experiential epicenter for Dubai and beyond.
