Bilal Kashif has recently taken on the role of Associate Director of Investment at Publicis Media. Prior to joining Publicis, Bilal served as Associate Director of Investment at msix, a position he held since August 2021 within Groupm.
Boasting over a decade of strategic media buying, research, and media strategy experience, Bilal Kashif is a seasoned professional in the media industry. His expertise extends to media strategy and relationship management, with a rich professional history that includes stints at renowned organizations such as Wavemaker-Groupm, Mindshare-Groupm, and Samaa News.
During his tenure at Wavemaker-Group, Bilal played a crucial role as a key member of teams handling Nestle Pakistan and Pepsi Co Pakistan, leading successful transformations in the companies’ investment strategies. His contributions were pivotal in reshaping the media investment landscape.
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Educationally, Bilal holds a Master’s in IT (MIT) earned in 2013 from the University of Education, Lahore.
With a track record of extensive experience and a commitment to success, Bilal is well-positioned to make a significant impact as Associate Director of Investment, contributing to growth and providing exceptional value to clients and partners.
Mediabites extends heartfelt congratulations to Bilal Kashif on his significant appointment at Publicis Media and wishes him unparalleled success in all his future endeavors.