Apple is gearing up to launch an array of new models early next year, aiming to counter a recent drop in device sales. Reports suggest a speedier MacBook Air with the in-house designed M3 processor and two updated iPads, including a first-ever dual-sized iPad Air. The Pro model might boast OLED screens, marking a significant upgrade.
While Apple has yet to respond to queries, it’s no secret the tech giant has been contending with declining Mac and iPad sales, which constitute a substantial chunk of its revenue. Factors like inflation and high borrowing costs have led consumers to cut down on non-essential purchases, impacting Apple’s sales figures.
In light of a recent sales forecast below Wall Street expectations due to sluggish demand for iPads and wearables, Apple seems eager to revitalize its product line. The report indicates an expected launch around March’s end for the new iPads, along with revamped versions of the Apple Pencil and Magic Keyboard tailored for the Pro model.