Pakistan Rupee Exchange Rate
Financial difficulties among urban consumers in Pakistan have escalated, with a report from Pulse Consultants indicating a notable surge in these challenges.
The study reveals that 74% of households are grappling with the inability to fulfill their monthly financial obligations, marking a substantial rise from the previous figure of 60% observed in May 2023.
The relentless surge in inflation has profoundly eroded the financial stability of urban households. Among the 74% facing financial strain, 60% have been compelled to reduce their spending, notably in the area of food purchases. Furthermore, 40% of these households have turned to borrowing, while 10% have sought additional employment opportunities to sustain their financial needs.
Despite these adversities, approximately 50% of consumers are able to meet their financial commitments with their current earnings. Nonetheless, these families express their inability to save any surplus after covering their expenses.
In pursuit of a deeper understanding of the impact of inflation on consumer behavior, Pulse Consultants conducted a telephonic survey in July, engaging individuals aged between 18 and 55 from the top 11 cities in Pakistan. To further explore the ramifications of inflation on consumer spending and consumption habits, the firm intends to reach out to over 1,800 individuals across 17 cities in August.
The objective of this research is to furnish a thorough analysis of the influence of inflation on the purchasing and consumption patterns within urban Pakistan.
