Future of News Hinges on Gen Z Relevance, Not Just Revenue, Says Mediahuis Exec at WAN-IFRA Congress
At the World News Media Congress hosted by WAN-IFRA in Krakow, a compelling message resonated through the halls: journalism’s survival hinges not on monetization, but relevance. Speaking at one of the key sessions, the Future Audiences Monetization Lead at Mediahuis NV emphasized that the media industry’s real challenge isn’t just generating revenue — it’s reconnecting meaningfully with the next generation.
“What exactly do I do at Mediahuis?” the speaker began, echoing a question many in the industry face. “While my role sounds like a revenue job, it’s actually a relevance job.” The session struck a chord with delegates as the speaker unpacked how Gen Z’s relationship with news is driven not by apathy, but by unmet expectations.
“They care deeply — just differently. And we haven’t shown them why journalism matters to them.”
At the core of the talk was a call to action: journalism must evolve from simply being for Gen Z to being with Gen Z. This means building stories, platforms, and strategies that resonate with younger audiences on their terms — not through gimmicks, but through empathy, courage, and smart platform-native thinking.
Key takeaways included:
Creating journalism with Gen Z, not just for them
Engaging audiences where they already are, across platforms
Using KPIs that measure not just clicks, but connection and care
“There’s a mindset shift coming,” the speaker said. “And more leaders are finally realising this isn’t a side hustle — it’s core business. Because a future without future audiences isn’t a future at all.”
READ MORE: WAN-IFRA Congress 2025: World’s leading media minds to gather in Krakow to master Journalism’s New Playbook
Gratitude was extended to Valérie and WAN-IFRA for providing the stage, and to the global journalism community committed to innovation and meaningful change.
As media leaders left Krakow, the message was clear: to ensure journalism thrives, newsrooms must move beyond paywalls and platforms — and into the lives of the next generation.
145 Comments
Magnificent web site. Plenty of useful info here. I’m sending it to a few pals ans also sharing in delicious. And of course, thank you in your effort!
hey there and thank you for your information – I have certainly picked up something new from right here. I did then again experience some technical points the usage of this web site, since I skilled to reload the website lots of instances previous to I could get it to load correctly. I were thinking about in case your web hosting is OK? Not that I’m complaining, however sluggish loading cases times will often have an effect on your placement in google and can damage your high quality score if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Anyway I am adding this RSS to my e-mail and can glance out for a lot more of your respective intriguing content. Ensure that you update this again very soon..
I’ve recently started a blog, the info you offer on this website has helped me greatly. Thank you for all of your time & work.
I haven¦t checked in here for a while as I thought it was getting boring, but the last several posts are great quality so I guess I¦ll add you back to my everyday bloglist. You deserve it my friend 🙂
Adorei este site. Para saber mais detalhes acesse nosso site e descubra mais. Todas as informações contidas são informações relevantes e exclusivas. Tudo que você precisa saber está ta lá.
amei este site. Para saber mais detalhes acesse o site e descubra mais. Todas as informações contidas são conteúdos relevantes e exclusivas. Tudo que você precisa saber está ta lá.
Pingback: WAN-IFRA CEO to step down after 13 years, Stig Kirk Ørskov named successor - Media Bites
Everything is very open and very clear explanation of issues. was truly information. Your website is very useful. Thanks for sharing.
Some genuinely interesting details you have written.Helped me a lot, just what I was searching for : D.
hi!,I like your writing so much! share we communicate more about your article on AOL? I need an expert on this area to solve my problem. May be that’s you! Looking forward to see you.
I?¦m now not sure where you’re getting your information, but great topic. I must spend a while learning much more or working out more. Thanks for excellent info I was on the lookout for this information for my mission.
Howdy! Someone in my Myspace group shared this site with us so I came to check it out. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers! Excellent blog and terrific design.
Simply wanna remark that you have a very nice website , I love the style and design it actually stands out.
It is in point of fact a great and useful piece of information. I’m glad that you just shared this helpful info with us. Please stay us up to date like this. Thanks for sharing.
This is a topic close to my heart cheers, where are your contact details though?
You actually make it seem so easy with your presentation but I find this matter to be really something that I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I’ll try to get the hang of it!
I’m typically to blogging and i actually admire your content. The article has actually peaks my interest. I am going to bookmark your site and maintain checking for brand spanking new information.
Whats Taking place i’m new to this, I stumbled upon this I have found It positively helpful and it has helped me out loads. I hope to give a contribution & assist other customers like its helped me. Great job.
I like this weblog its a master peace ! Glad I detected this on google .
I’m extremely impressed with your writing talents and also with the format to your weblog. Is this a paid subject or did you modify it your self? Anyway keep up the excellent high quality writing, it’s uncommon to look a great weblog like this one today..
Thanks for sharing excellent informations. Your web site is very cool. I’m impressed by the details that you have on this site. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for extra articles. You, my pal, ROCK! I found simply the info I already searched all over the place and just couldn’t come across. What a great web site.
Hello. Great job. I did not expect this. This is a fantastic story. Thanks!
Sweet web site, super layout, rattling clean and apply friendly.
You could certainly see your expertise in the work you write. The arena hopes for even more passionate writers such as you who aren’t afraid to say how they believe. Always follow your heart.
Terrific paintings! This is the kind of information that are supposed to be shared around the net. Disgrace on the search engines for no longer positioning this put up upper! Come on over and visit my website . Thanks =)
I like this website because so much useful material on here : D.
I am no longer positive the place you are getting your information, but good topic. I needs to spend some time studying much more or understanding more. Thanks for fantastic information I was looking for this info for my mission.
What i do not realize is actually how you’re not actually much more well-liked than you may be now. You are so intelligent. You realize therefore considerably relating to this subject, made me personally consider it from a lot of varied angles. Its like men and women aren’t fascinated unless it’s one thing to do with Lady gaga! Your own stuffs great. Always maintain it up!
I’ve been browsing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all site owners and bloggers made good content as you did, the web will be a lot more useful than ever before.
I am glad to be one of the visitors on this great web site (:, thankyou for posting.
There is obviously a bundle to identify about this. I assume you made certain good points in features also.
Very clean internet site, regards for this post.
you are truly a just right webmaster. The site loading velocity is incredible. It seems that you are doing any unique trick. In addition, The contents are masterwork. you have done a excellent process on this subject!
The NuStar Online App offers a mobile-optimized way to access platform features. Designed for smartphones and tablets, the app focuses on responsive controls, optimized layouts, and smooth performance for users who prefer mobile access.
you’re actually a just right webmaster. The website loading velocity is incredible. It seems that you are doing any distinctive trick. Also, The contents are masterpiece. you have done a excellent process on this subject!
I really value your work, Great post.
Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care
Some truly nice stuff on this website , I love it.
I really enjoy looking through on this web site, it has superb posts.
I’m curious to find out what blog system you happen to be working with? I’m experiencing some minor security issues with my latest website and I would like to find something more risk-free. Do you have any solutions?
I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to design my own blog and would like to know where u got this from. thanks a lot
I appreciate, cause I found just what I was looking for. You have ended my four day long hunt! God Bless you man. Have a nice day. Bye
There are certainly a variety of particulars like that to take into consideration. That may be a great point to convey up. I supply the thoughts above as basic inspiration however clearly there are questions like the one you bring up the place a very powerful factor will probably be working in honest good faith. I don?t know if best practices have emerged around issues like that, however I am certain that your job is clearly identified as a good game. Each boys and girls feel the influence of just a second’s pleasure, for the remainder of their lives.
I have recently started a website, the information you provide on this site has helped me greatly. Thanks for all of your time & work.
You actually make it seem really easy along with your presentation but I in finding this topic to be really one thing which I think I’d never understand. It sort of feels too complicated and extremely broad for me. I am taking a look ahead in your next submit, I’ll attempt to get the grasp of it!
This is the best weblog for anyone who wants to search out out about this topic. You realize so much its almost arduous to argue with you (not that I truly would need…HaHa). You positively put a new spin on a subject thats been written about for years. Great stuff, simply great!
Hi would you mind stating which blog platform you’re working with? I’m looking to start my own blog soon but I’m having a tough time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I’m looking for something unique. P.S My apologies for being off-topic but I had to ask!
Some genuinely nice stuff on this website , I like it.
Really nice design and style and superb subject material, nothing else we require : D.
Great write-up, I’m regular visitor of one’s site, maintain up the excellent operate, and It’s going to be a regular visitor for a long time.
This is the appropriate weblog for anyone who wants to find out about this topic. You notice a lot its almost exhausting to argue with you (not that I truly would need…HaHa). You definitely put a new spin on a subject thats been written about for years. Nice stuff, simply nice!
But a smiling visitor here to share the love (:, btw outstanding layout. “Treat the other man’s faith gently it is all he has to believe with.” by Athenus.
It is best to participate in a contest for the most effective blogs on the web. I’ll recommend this website!
Some really interesting info , well written and broadly user friendly.
I have been exploring for a bit for any high quality articles or weblog posts in this sort of house . Exploring in Yahoo I finally stumbled upon this web site. Studying this information So i¦m satisfied to exhibit that I have a very excellent uncanny feeling I found out just what I needed. I such a lot indubitably will make sure to don¦t overlook this website and give it a look regularly.
excellent put up, very informative. I ponder why the other experts of this sector do not realize this. You should proceed your writing. I’m confident, you have a huge readers’ base already!
Deference to article author, some wonderful entropy.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!
Hello there! I know this is kinda off topic nevertheless I’d figured I’d ask. Would you be interested in trading links or maybe guest writing a blog article or vice-versa? My blog addresses a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you are interested feel free to send me an email. I look forward to hearing from you! Terrific blog by the way!
The very heart of your writing while appearing reasonable at first, did not work perfectly with me after some time. Somewhere throughout the paragraphs you actually managed to make me a believer but only for a very short while. I however have a problem with your jumps in assumptions and one might do well to help fill in all those gaps. In the event you can accomplish that, I could surely end up being impressed.
I used to be recommended this website through my cousin. I am now not positive whether or not this post is written via him as no one else recognise such distinct approximately my trouble. You are amazing! Thank you!
There is noticeably a bundle to know about this. I assume you made certain nice points in features also.
You got a very wonderful website, Sword lily I discovered it through yahoo.
Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care
Fantastic website. Plenty of useful info here. I am sending it to a few pals ans also sharing in delicious. And naturally, thanks to your sweat!
There is noticeably a bundle to know about this. I assume you made certain nice points in features also.
But wanna comment on few general things, The website style is perfect, the articles is very excellent : D.
Good day very cool website!! Guy .. Beautiful .. Superb .. I’ll bookmark your blog and take the feeds additionallyKI am satisfied to seek out a lot of helpful info right here in the post, we need work out more techniques in this regard, thanks for sharing. . . . . .
With every thing that appears to be building inside this specific area, a significant percentage of perspectives happen to be fairly radical. Nevertheless, I am sorry, but I do not give credence to your entire idea, all be it exhilarating none the less. It would seem to everybody that your remarks are not completely justified and in actuality you are generally your self not wholly confident of your point. In any event I did enjoy looking at it.
I used to be recommended this web site by my cousin. I am now not certain whether or not this put up is written by way of him as no one else realize such certain approximately my problem. You’re incredible! Thanks!
I have been absent for a while, but now I remember why I used to love this web site. Thanks, I?¦ll try and check back more frequently. How frequently you update your website?
This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.
Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care
Hello. impressive job. I did not expect this. This is a splendid story. Thanks!
I really like your writing style, fantastic info, regards for posting :D. “Much unhappiness has come into the world because of bewilderment and things left unsaid.” by Feodor Mikhailovich Dostoyevsky.
Thank you for another informative website. Where else could I get that type of info written in such a perfect way? I’ve a project that I am just now working on, and I have been on the look out for such information.
Have you ever thought about including a little bit more than just your articles? I mean, what you say is fundamental and everything. But think of if you added some great images or videos to give your posts more, “pop”! Your content is excellent but with images and videos, this website could definitely be one of the greatest in its niche. Fantastic blog!
I got what you mean ,saved to fav, very decent website .
Valuable info. Fortunate me I found your site unintentionally, and I’m shocked why this coincidence did not came about in advance! I bookmarked it.
You made some decent points there. I regarded on the web for the problem and found most individuals will go along with along with your website.
What i don’t understood is if truth be told how you’re now not actually much more smartly-favored than you may be right now. You are so intelligent. You know thus significantly relating to this matter, made me for my part consider it from numerous numerous angles. Its like men and women don’t seem to be interested until it is something to do with Woman gaga! Your individual stuffs nice. At all times handle it up!
Some really nice and useful info on this site, likewise I think the pattern contains good features.
Deference to website author, some excellent information .
I am no longer sure the place you are getting your information, however great topic. I needs to spend a while finding out much more or figuring out more. Thanks for wonderful info I was searching for this info for my mission.
I love your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz answer back as I’m looking to design my own blog and would like to find out where u got this from. kudos
Very interesting info !Perfect just what I was looking for!
I will right away grab your rss as I can’t find your e-mail subscription link or newsletter service. Do you’ve any? Please let me know so that I could subscribe. Thanks.
I would like to thnkx for the efforts you have put in writing this blog. I am hoping the same high-grade blog post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own blog now. Really the blogging is spreading its wings quickly. Your write up is a good example of it.
Well I definitely liked studying it. This information procured by you is very constructive for accurate planning.
I have been checking out some of your articles and i can state nice stuff. I will definitely bookmark your website.
I have recently started a web site, the info you provide on this website has helped me tremendously. Thanks for all of your time & work.
But a smiling visitant here to share the love (:, btw outstanding pattern.
I’m extremely inspired together with your writing talents and also with the layout to your blog. Is this a paid subject matter or did you modify it yourself? Anyway stay up the nice high quality writing, it is rare to see a nice blog like this one nowadays..
Excellent blog here! Also your web site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol
I will immediately clutch your rss as I can not to find your e-mail subscription link or e-newsletter service. Do you’ve any? Kindly permit me recognise in order that I could subscribe. Thanks.
You have remarked very interesting details! ps decent site. “Never take the advice of someone who has not had your kind of trouble.” by Sydney J. Harris.
I truly treasure your piece of work, Great post.
I consider something genuinely special in this website .
Hello there! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a marvellous job!
Just desire to say your article is as astounding. The clearness on your publish is just spectacular and i can think you’re a professional on this subject. Well along with your permission allow me to grasp your feed to keep up to date with approaching post. Thanks a million and please carry on the rewarding work.
Hello there! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?
I like this website very much, Its a very nice post to read and receive info . “Words are like leaves and where they most abound, Much fruit of sense beneath is rarely found.” by Alexander Pope.
Today, I went to the beach with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!
It’s a shame you don’t have a donate button! I’d most certainly donate to this fantastic blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to new updates and will talk about this site with my Facebook group. Talk soon!
Hey there just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Safari. I’m not sure if this is a formatting issue or something to do with web browser compatibility but I thought I’d post to let you know. The layout look great though! Hope you get the problem fixed soon. Many thanks
so much good information on here, :D.
I feel that is among the so much significant info for me. And i am happy reading your article. However wanna commentary on few normal things, The website taste is ideal, the articles is truly excellent :D. Good activity, cheers
I simply couldn’t leave your website prior to suggesting that I really loved the standard information a person provide to your visitors? Is going to be back often in order to investigate cross-check new posts.
I’ve been absent for a while, but now I remember why I used to love this site. Thank you, I’ll try and check back more frequently. How frequently you update your web site?
I believe this site has some real superb information for everyone :D. “This is an age in which one cannot find common sense without a search warrant.” by George Will.
I was just seeking this information for some time. After six hours of continuous Googleing, finally I got it in your website. I wonder what is the lack of Google strategy that do not rank this type of informative web sites in top of the list. Normally the top websites are full of garbage.
I must show my respect for your kindness in support of those who have the need for help on this one concern. Your personal dedication to getting the solution around appears to be certainly advantageous and have continuously empowered guys much like me to realize their aims. Your helpful help signifies so much to me and even further to my fellow workers. Many thanks; from everyone of us.
I couldn’t resist commenting
Hi my friend! I want to say that this article is awesome, nice written and include approximately all important infos. I would like to see more posts like this.
Pretty nice post. I just stumbled upon your blog and wished to say that I have truly enjoyed browsing your blog posts. After all I will be subscribing to your rss feed and I hope you write again very soon!
I have been absent for some time, but now I remember why I used to love this site. Thank you, I will try and check back more often. How frequently you update your site?
Some genuinely nice and utilitarian info on this internet site, likewise I believe the design and style contains superb features.
Heya i’m for the first time here. I came across this board and I to find It really helpful & it helped me out a lot. I am hoping to give something back and help others like you helped me.
Very interesting information!Perfect just what I was looking for!
Hey, you used to write excellent, but the last several posts have been kinda boring?K I miss your super writings. Past several posts are just a bit out of track! come on!
I am not very good with English but I come up this very leisurely to understand.
Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! However, how can we communicate?
You are my inspiration, I own few blogs and infrequently run out from brand :). “The soul that is within me no man can degrade.” by Frederick Douglas.
This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.
Thanks for this post, I am a big fan of this site would like to proceed updated.
I envy your work, appreciate it for all the good posts.
Please let me know if you’re looking for a author for your weblog. You have some really great posts and I feel I would be a good asset. If you ever want to take some of the load off, I’d love to write some material for your blog in exchange for a link back to mine. Please shoot me an e-mail if interested. Thanks!
Hello there! I know this is somewhat off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having trouble finding one? Thanks a lot!
Very interesting details you have noted, appreciate it for putting up. “The best time to do a thing is when it can be done.” by William Pickens.
Very interesting information!Perfect just what I was looking for!
Hey! This is kind of off topic but I need some advice from an established blog. Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about making my own but I’m not sure where to begin. Do you have any points or suggestions? Cheers
I’ll immediately seize your rss feed as I can not in finding your email subscription hyperlink or newsletter service. Do you’ve any? Kindly allow me recognize so that I may just subscribe. Thanks.
You actually make it seem really easy with your presentation but I to find this matter to be actually something which I think I’d never understand. It sort of feels too complicated and extremely wide for me. I am looking ahead for your next publish, I’ll attempt to get the hang of it!
I am extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Anyway keep up the excellent quality writing, it is rare to see a great blog like this one nowadays..
When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!
I am really enjoying the theme/design of your web site. Do you ever run into any web browser compatibility issues? A couple of my blog visitors have complained about my site not operating correctly in Explorer but looks great in Firefox. Do you have any recommendations to help fix this issue?
You made some decent factors there. I seemed on the web for the issue and found most people will go together with with your website.
Hmm it looks like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog writer but I’m still new to the whole thing. Do you have any tips for rookie blog writers? I’d definitely appreciate it.
Enjoyed looking through this, very good stuff, thankyou. “The hunger for love is much more difficult to remove than the hunger for bread.” by Mother Theresa.
Excellent post however , I was wondering if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit further. Many thanks!
You got a very fantastic website, Sword lily I discovered it through yahoo.
Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something enlightening to read?
Thank you for helping out, wonderful info. “If at first you don’t succeed, find out if the loser gets anything.” by Bill Lyon.
Glad to be one of many visitants on this awe inspiring site : D.
I would like to thnkx for the efforts you have put in writing this site. I am hoping the same high-grade site post from you in the upcoming as well. In fact your creative writing abilities has inspired me to get my own web site now. Actually the blogging is spreading its wings fast. Your write up is a good example of it.