PSL10: Walee Sports is set to launch its bold new digital-first cricket show Free Hits tomorrow – a 34-episode studio series that promises to be raw, unfiltered, and unapologetically entertaining. But amidst the buzz and banter, one question is making the rounds: How exactly is Ken Doll qualified to give his analysis on PSL matches?
Hosted by renowned sports presenter Mehaq Khokhar, Free Hits aims to blend Pakistan’s love for cricket with its rapidly growing creator economy. The show’s anchor cricket analyst is none other than Ahmed Shehzad, the firebrand former Pakistan opener known for speaking his mind. Interestingly, he remains the only actual cricketer on the panel.
Joining him are a rotating cast of influencers from Pakistan’s glittering digital scene – including the flamboyant Ken Doll, lifestyle influencer Laiba Khan Lodhi, comedic creator Ansar A, content queen Baekartoot, and style icon Eefrah Tahir.
But fans are left scratching their heads: Is PSL analysis a serious business or just another content gimmick? The inclusion of influencers with no background in professional sports has raised eyebrows, particularly Ken Doll’s unexpected leap into the cricket commentary space.
Still, Walee seems to know its audience. With over 75% of Pakistan’s digital audience under 30, Free Hits is tailored to this hyper-engaged generation, merging cricket commentary with cultural commentary. The goal? To make match talk meme-worthy, fun, and shareable.
From bold predictions and post-match drama to influencer banter and behind-the-scenes cricket moments, Free Hits is not just a show – it’s a vibe. Whether you’re in it for the game, the gossip, or the glamorous take on sixes and stats, Free Hits is where cricket meets content… and where brands meet Gen-Z attention spans.
Whether this mix of bat, ball, and beauty filters hits a six or gets caught in controversy – that remains to be seen.
Stay tuned – Free Hits starts tomorrow.
