VANGUARD
Muhammad Ghouse Uddin Khan
Co-Founder and CEO, Alliancez PTE LTD
BY: IMRAN MALIK – EDITOR-IN-CHIEF MEDIABITES & SHARJAHNEWS
VANGUARD: Muhammad Ghouse Uddin Khan’s Alliancez, from Jang to Singapore
Former Jang, HUM and Geo digital executive Muhammad Ghouse Uddin Khan leads Alliancez, a Singapore-headquartered performance marketing specialist offering programmatic buying, SEO and custom ad solutions since 2017.
Muhammad Ghouse Uddin Khan, co-founder and CEO of Alliancez PTE LTD, is steering the Singapore-headquartered firm as an independent digital and performance specialist for brands, companies and groups.
Founded in 2017, Alliancez employs between 51 and 200 people and positions itself as a provider of exclusive digital solutions that go well beyond standard market offerings.
What Alliancez offers
The company’s specialties span marketing, search engine optimisation, programmatic buying, web and app development, media planning and advertising, custom ad format development and a direct publisher ad network.
Two decades in Pakistan’s digital media
Khan brings more than 20 years of experience to the role. He began his career in 2002 at i-Way in interactive email marketing and online lead generation, then led sales and marketing teams at Pakistan Dot Com from 2004 to 2007.
He spent 5 and a half years at the Jang Group of Companies, managing brand development, website traffic growth and advertising revenue, before heading digital sales and marketing at HUM Network. Senior roles followed at Convex Interactive, Geo TV Network, where he served as group manager digital, and Advertyze Networks, where he was chief marketing officer.
A growing portfolio
Alongside Alliancez, Khan co-founded Resonance Inc. in Karachi and launched RockSol in 2017. In July 2023, he expanded into the Gulf with Primedot in the UAE.
Lessons and vision
Khan credits his mentors with shaping his strategic thinking and collaborative leadership. Adaptability and strategic partnerships, he says, carried him through uncertain markets and moments of self-doubt. He now mentors emerging entrepreneurs and is focused on new technologies and business models.
“I’m driven by a passion for making a difference in people’s lives,” Khan says.
He holds an MBA in Marketing from Preston University and a bachelor’s degree in commerce from Karachi University.
