Twitter announced on Monday that users will soon be required to undergo verification in order to use TweetDeck, according to a tweet from the social media company. The change will be implemented in 30 days. Twitter introduced the update alongside the unveiling of an enhanced version of TweetDeck featuring new functionalities. It remains unclear whether Twitter will charge users for both the new and previous versions of TweetDeck. At the time of writing, Twitter has not responded to requests for comment.
We have just launched a new, improved version of TweetDeck. All users can continue to access their saved searches & workflows via https://t.co/2WwL3hNVR2 by selecting “Try the new TweetDeck” in the bottom left menu.
Some notes on getting started and the future of the product…
— Twitter Support (@TwitterSupport) July 3, 2023
Monetizing TweetDeck, which was previously free and widely utilized by businesses and news organizations for convenient content monitoring, could provide a much-needed boost to Twitter’s revenue. The platform has faced challenges in retaining advertising revenue since coming under the ownership of billionaire Elon Musk.
This development follows Musk’s recent announcement that both verified and unverified users would have a restricted number of posts they could read per day as a measure to combat excessive data scraping and system manipulation. His statement sparked a strong backlash from Twitter users, while advertising experts expressed concerns about the impact on new CEO Linda Yaccarino, who assumed the role last month.
Individual users are required to pay $8 per month for account verification, while organizations are charged $1,000 per month.