Sidra Umar joins MG Motors as Head of Marketing

Sidra Umar joins MG Motors as Head of Marketing, bringing rich cross-industry expertise to power the brand’s innovation in Pakistan

WEBDESK – July 12, 2025
MG Motors Pakistan has announced the onboarding of Sidra Umar as its new Head of Marketing, a strategic move aligning with the company’s vision to redefine mobility and innovation in the country’s automotive landscape.

Sharing the news via LinkedIn, Sidra expressed her excitement:

“It’s an honor to be part of a brand that’s redefining mobility and innovation in the automotive industry. I look forward to working with an incredible team to shape powerful campaigns, elevate customer experiences, and drive the MG legacy forward in Pakistan.”

She also extended gratitude to Hadiqa Baig and Syed Salman Wasi for a smooth onboarding experience and thanked Asif Ahmed San for his continued belief and encouragement.

A marketer with vision and versatility

Sidra Umar is a seasoned Design Thinking Strategist with extensive experience in marketing, e-commerce, digital transformation, and people management. Known for her proactive mindset and strong leadership, she has a unique ability to align operational strategies with core business priorities.

Her diverse industry background — spanning IT, textiles, retail, and automotive — gives her a multi-dimensional understanding of brand dynamics and consumer behavior. Sidra is particularly adept at simplifying complex business problems and fostering cross-functional collaboration.

READ MORE: Fatima Khalid Promoted to Country Head of Media, Digital & Brand Activations at Unilever Pakistan

Academic and professional journey

Sidra holds an MBA in Marketing from LUMS and an MBA in Human Resources from Punjab University. She began her career at SeFam Group in 2013 and has since held key roles at TkXel, Firhaj Footwear (Hush Puppies), Borjan, and Kaizen Paints, showcasing a consistent track record of growth and innovation.

Team MediaBites extends warm congratulations to Sidra Umar on this remarkable career move. We wish her great success, bold campaigns, and lasting impact at MG Motors.
Here’s to new beginnings and driving the MG legacy forward!