Capital Smart Motors (CSM) has welcomed a strong new addition to its leadership team. Sheeza Harum has officially joined the company as the Marketing Manager – Brand & Activations, bringing with her a powerful mix of strategy, creativity, and data-driven marketing expertise.
A Strategic Mindset Backed by Data
One of Sheeza’s biggest strengths is her ability to combine strategy with analytics. In today’s competitive automotive market, brands need more than traditional marketing—they need insight-backed decisions.
Sheeza is known for building campaigns that are not only creative but also supported by data. This means smarter targeting, stronger customer engagement, and better results for the brand.
Driving CSM’s Brand Positioning Forward
In her new role, Sheeza will focus on strengthening Capital Smart Motors’ brand presence. Her responsibilities include shaping how the brand is positioned, how it communicates, and how it stands out in a crowded market.
She will be leading campaigns across digital platforms, offline channels, and customer touchpoints. The goal is simple: make CSM louder, sharper, and more recognized across the automotive landscape.
Leading Activations That Bring the Brand to Life
Brand activations are a huge part of modern marketing, and Sheeza is stepping right into that space.
She will be driving on-ground and digital activations that help customers experience CSM’s values—innovation, trust, and service quality.
These activities will play a major role in increasing customer interaction and building long-term brand loyalty.
Strengthening Communication and Customer Connections
Capital Smart Motors is growing fast, and customer expectations are evolving. Sheeza’s leadership will help the company refine the way it communicates with its audience.
From messaging to customer touchpoints, her work will ensure CSM connects more effectively and consistently.
A Strong Step Toward the Future
With Sheeza Harum’s appointment, Capital Smart Motors is clearly focused on elevating its brand, improving customer engagement, and staying ahead in the dynamic automotive market. Her experience, strategic mindset, and passion for impactful marketing make her a valuable addition to the CSM family.
