In a major development for the media and entertainment industry, Pixel Entertainment has appointed Sanjay Raina as an Advisory General Manager – International Business. This strategic move is expected to bring transformative changes to the content landscape in Pakistan and beyond, given Raina’s vast expertise and leadership in the global media sector.
A Trailblazer in Media and Entertainment
With an illustrious career spanning multiple regions, including India, Indonesia, Singapore, Malaysia, the Middle East, North Africa, and Pakistan, Raina has consistently driven growth and innovation. His deep understanding of audience engagement and content strategies has set benchmarks in the industry.
One of his most notable contributions was his tenure as General Manager at FOX Networks Group since August 2013, where he played a crucial role in expanding FOX and National Geographic brands across the MENA region and Pakistan. His strategic vision has led to increased market penetration and brand recognition, cementing his reputation as a key player in the industry.
Pioneering Projects: From Pakistan’s Sports Industry to Iraq’s Media City
Raina was instrumental in launching and revolutionizing Pakistan’s sports industry through the introduction of Ten Sports. Under his leadership, Ten Sports not only dominated the sports broadcasting sector but also achieved record-breaking success in media sales and global endorsements.
His latest endeavor in Iraq, where he has been actively involved in the development of a state-of-the-art Media City, is considered a milestone in the region’s media infrastructure growth. His ability to spearhead large-scale projects reflects his forward-thinking approach and commitment to innovation.
Pixel Entertainment’s New Era
With Sanjay Raina on board, Pixel Entertainment is set to elevate its presence in the evolving Pakistani content landscape. His appointment signals a bold and ambitious strategy aimed at reshaping the industry with cutting-edge content, innovative storytelling, and strong international partnerships.
MediaBites extends its best wishes to Sanjay Raina and looks forward to witnessing his continued success in this exciting new chapter.
