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Lahore, Pakistan, 06 August 2024: OPPO, a global leader in smart devices, has launched its first AI smartphone, the Reno12 series, at an exclusive event in Lahore. The Reno12 series includes three variants: Reno12 F 4G, Reno12 F 5G, and Reno12 5G. Equipped with advanced AI features and robust All-Round Armour protection, the Reno12 F is now available for pre-order starting at PKR 69,999 for the 4G version.
Event Highlights: The launch event showcased “OPPO’s first AI smartphone” and gathered top tech influencers, OPPO executives, partners, and media representatives. Attendees experienced live demonstrations of AI features like AI Eraser, AI Studio, and AI LinkBoost, and interacted with the Reno12 F in an experience zone.
Statements from OPPO: George Long, CEO of OPPO Pakistan, expressed excitement about introducing the AI smartphone in Pakistan, highlighting OPPO’s commitment to innovation and enhancing users’ lives. The Reno12 series aims to make advanced AI technology accessible to everyone, offering durability and elegant design.
AI Features: The OPPO’s Reno12 series focuses on AI accessibility with features like AI Eraser for removing unwanted objects from photos and AI Studio for personalized photography experiences. The Reno12 F 5G supports Smart Image Matting 2.0 for precise cutouts, and includes productivity tools such as AI Recording Summary, AI Writer, AI Summary, and AI Speak, accessible via the AI Toolbox sidebar.
Durability: The Reno12 series boasts All-Round Armour protection, including an advanced glass screen, a high-strength alloy framework, and sponge bionic cushioning. It is IP64 rated for water and dust resistance and certified for 5 Stars in SGS Performance Multi-Scene Protection Testing, making it anti-pressure, anti-smash, and capable of functioning in extreme conditions.
Connectivity: The Reno12 series offers top network performance with AI LinkBoost technology and a 360° Surround Antenna solution for optimal signal reception. OPPO BeaconLink supports device-to-device voice calls over Bluetooth in areas with no network coverage.
Photography: The Reno12 F features an Ultra-Clear Camera System with a 50MP main camera, a 2MP macro camera, a 112-degree 8MP ultra-wide-angle camera, and a 32MP selfie camera, enhancing the photography experience with sharp and natural portraits.
Performance and Design: The Reno12 F models come with a 5,000mAh battery and 45W SUPERVOOCTM Flash Charge, running on ColorOS 14.0.1. The Reno12 F 4G offers 8GB of RAM and 256GB of ROM, while the 5G model is powered by the MediaTek Dimensity 6300 platform with 12GB of RAM and 256GB of ROM. The series features a stylish Cosmos Ring Design, a 120Hz Smart Adaptive Screen, and up to 2,100 nits peak brightness.
Pricing and Availability: The Reno12 F 4G is available in Amber Orange, Olive Green, and Matte Gray, and the Reno12 F 5G in Amber Orange and Olive Green. Pre-orders can be made at mobile retail stores or Naeem Electronics, with exclusive first sale offers and a chance to win exciting gifts.
Verdict: OPPO Reno 12 – A Standout Phone Amidst a Chaotic Launch
The OPPO Reno 12 series stands out in the market with its unique and unparalleled features. However, the launch event was poorly managed, culminating in a chaotic ending. A giveaway announcement led to a frenzy, as attendees were instructed to check under their chairs for gift cards. This resulted in a disorganized scramble with no gift cards found, leaving the audience frustrated.
