China’s legendary 11.11 Singles’ Day sale is no longer a one-day shopping frenzy. In 2025, retailers kicked off massive discount campaigns in mid-October to boost sluggish consumer spending.
By Web Desk | October 16, 2025
The iconic 11.11 Singles’ Day Sale, once the world’s biggest one-day online shopping event, is no longer confined to November 11. This year, Chinese e-commerce giants have rolled out discounts and promotions from mid-October, marking the earliest-ever start of the annual retail bonanza.
The move reflects efforts by Alibaba, JD.com, and Douyin to boost consumer spending in a sluggish economy grappling with youth unemployment, property woes, and weakened consumer confidence. Despite government stimulus through subsidies and wage support, retail growth in China continues to underperform expectations.
Originally launched by Alibaba in 2009, Singles’ Day became China’s version of Black Friday, generating billions in sales and transforming into a global retail spectacle. But with shoppers now tightening their wallets, retailers are extending the sales window—effectively turning what was once a single day of frenzy into a month-long campaign.
Alibaba announced that its “11.11 Global Shopping Festival” officially kicks off October 15, with AI-driven tools on Taobao and Tmall designed to personalize recommendations and boost engagement.
The shift also coincides with the end of Golden Week, when consumer activity traditionally spikes. However, analysts note that the extended timeline signals a new reality for China’s retail market—where deep discounts alone may no longer be enough to spark the spending boom that once defined 11.11.
13 Comments
Pingback: Indonesia Buys $9 Billion J-10C Fighter Jets from China - Media Bites
**prostadine**
prostadine is a next-generation prostate support formula designed to help maintain, restore, and enhance optimal male prostate performance.
**pinealxt**
pinealxt is a revolutionary supplement that promotes proper pineal gland function and energy levels to support healthy body function.
**energeia**
energeia is the first and only recipe that targets the root cause of stubborn belly fat and Deadly visceral fat.
**prostabliss**
prostabliss is a carefully developed dietary formula aimed at nurturing prostate vitality and improving urinary comfort.
**boostaro**
boostaro is a specially crafted dietary supplement for men who want to elevate their overall health and vitality.
**potentstream**
potentstream is engineered to promote prostate well-being by counteracting the residue that can build up from hard-water minerals within the urinary tract.
**hepato burn**
hepato burn is a premium nutritional formula designed to enhance liver function, boost metabolism, and support natural fat breakdown.
**hepatoburn**
hepatoburn is a potent, plant-based formula created to promote optimal liver performance and naturally stimulate fat-burning mechanisms.
**flowforce max**
flowforce max delivers a forward-thinking, plant-focused way to support prostate health—while also helping maintain everyday energy, libido, and overall vitality.
**neurogenica**
neurogenica is a dietary supplement formulated to support nerve health and ease discomfort associated with neuropathy.
**prodentim**
prodentim is a forward-thinking oral wellness blend crafted to nurture and maintain a balanced mouth microbiome.
**revitag**
revitag is a daily skin-support formula created to promote a healthy complexion and visibly diminish the appearance of skin tags.