Innovative AI cabin crew Sama 2.0 is set to make waves at Dubai’s Arabian Travel Market (ATM), offering real-time assistance and personalized travel experiences to visitors. This second-generation digital human will be stationed at Qatar Airways’ pavilion in Hall No.2 from May 6 to 9, 2024.Sama 2.0, the brainchild of Qatar Airways, is designed to engage with travelers, provide on-the-spot assistance, and offer tailored travel recommendations.
Whether it’s answering FAQs, suggesting destinations, or providing support tips, Sama 2.0 is poised to redefine the passenger experience. Notably, Qatar Airways’ customers can also virtually interact with Sama 2.0 through the airline’s immersive digital platform QVerse or its dedicated app, enhancing accessibility and convenience for travelers.
This groundbreaking initiative builds on Qatar Airways’ commitment to innovation and customer-centric solutions. Following its debut at ITB Berlin earlier this year, Sama 2.0 continues to captivate audiences with its advanced capabilities and human-like interactions.
While humanoid robots like Sophia have made headlines in recent years, Sama represents a significant advancement in AI technology, specifically tailored for the aviation industry.
In addition to introducing Sama 2.0, Qatar Airways recently announced the appointment of Badr Mohammed Al-Meer as group CEO, signaling a new era of leadership for the renowned carrier. Al-Meer’s vision includes enhancing the first-class experience with a newly-designed cabin, blending commercial and executive jet elements to create a unique offering.
As Qatar Airways continues to push the boundaries of innovation, Sama stands as a testament to the airline’s dedication to delivering unparalleled customer service and redefining the future of air travel.
Discover the future of aviation with Sama at Arabian Travel Market and witness firsthand the transformative power of AI in the skies.