Alia Bhatt’s renowned infant clothing brand, Ed-a-Mama, has captured the interest of business tycoon Mukesh Ambani and his daughter Isha Ambani. The dynamic father-daughter duo recognizes the potential of the children’s clothing segment and views this as a strategic opportunity to establish their presence in the market.
According to reports from Pinkvilla, the acquisition deal is in its final stages and is expected to be completed within the next 7-10 days. The evaluation of Alia’s brand, Ed-a-Mama, is estimated to be around INR 150 crore. However, Mukesh and Isha Ambani have proposed a generous offer of INR 300-350 crore to acquire the brand, showcasing their strong interest and belief in its promising future.
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Launched in 2020, Ed-a-Mama swiftly gained popularity for its sustainable and budget-friendly clothing options for children, primarily catering to those aged between 4 and 12 years. Alia Bhatt, known for her passion and dedication to her craft, has been actively promoting her brand by sending kids’ clothes to her friends within the film fraternity, generating support and creating a buzz around Ed-a-Mama. Meanwhile, as excitement builds for the release of her highly anticipated film, “Rocky Aur Rani Ki Prem Kahani,” where she stars alongside Ranveer Singh and under the direction of Karan Johar, Alia’s brand continues to attract significant attention and potential investors.