Lahore—Pakistan: In less than six weeks, top international AI experts and media innovators will convene at the 76th World News Media Congress, offering an exclusive deep dive into the transformative role of artificial intelligence in journalism. The event, organized by the World Association of News Publishers (WAN-IFRA), will take place in Krakow, Poland, a city rich in historical and cultural significance.
A Roadmap to AI in News Media
The Congress will provide a comprehensive briefing on AI’s impact on newsrooms, featuring insights from industry leaders and pioneering organizations. Attendees will gain valuable guidance to shape their AI strategies with experts including Ezra Eeman, who will help media professionals craft their own AI roadmaps.
Key Highlights and Expert Insights
The event will feature distinguished speakers from some of the world’s leading news organizations, providing a rare opportunity to understand AI-driven strategies and innovations in media. Highlights include:
AI Strategies in Leading News Organizations: Insights from Juan Carlos Lopez Calvet (Schibsted), Jessica E. Davis (Gannett), and Catherine So (South China Morning Post).
AI in Action: Case studies from The New York Times (Zach Seward), Reuters (Jane Barrett), and Newsroom Robots Lab (Nikita Roy).
Impact on Referral Traffic: Analysis from MailOnline and Miso.ai on how AI-powered platforms are changing digital audience engagement.
Deep Dive into Large Language Models (LLMs): A session led by David Caswell, focusing on the latest advancements in AI-powered journalism.
AI in Advertising: ProRata.ai will present cutting-edge innovations in AI-driven advertising and revenue optimization.
Practical AI Solutions: Insights on ‘Answer Engine Optimization’ and ‘Micro-Personalization’ from Alan Hunter and Michael Brunt.
Regulatory Preparedness: A critical discussion on the upcoming EU AI Act, led by Gregor Waller.
Best Practices in AI for Newsrooms: Guidance from Fergus Bell and Stéphanie Barsch.
Exploring Synthetic Audiences & Visibility Tools: A session by Kaveh Waddell on advanced AI applications in news distribution.
Krakow – A Historic Setting for Media Innovation
Hosting this prestigious gathering in Krakow, one of Europe’s most historic cities, adds a layer of significance. Known for its rich journalistic and cultural heritage, Krakow provides an inspiring backdrop for discussions on the future of news media.
Secure Your Spot
The 76th World News Media Congress promises to be the ultimate briefing on AI in journalism. Media professionals are encouraged to register now to secure their participation in this transformative event: Register Here.
Stay ahead in the evolving media landscape by gaining firsthand insights from the world’s leading AI and news experts at this must-attend congress.
PHOTO CREDIT: WAN-INFRA SOCIAL MEDIA PAGE
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