In an exciting move for the advertising industry, Fizza Shah has officially joined Digitz Digitas as the new Chief Creative Officer (CCO) — a strategic appointment that signals the agency’s commitment to creativity, innovation, and impactful storytelling.
With an impressive background in creative strategy, brand storytelling, and digital innovation, Fizza has led award-winning campaigns for both local and international brands. Her experience and visionary approach have earned her recognition as one of the most influential creative leaders in Pakistan’s advertising landscape.
At Digitz Digitas, Fizza will take the lead in driving creative excellence, nurturing emerging talent, and shaping the agency’s long-term creative vision. Her focus will be on crafting meaningful brand experiences that connect with audiences across multiple digital platforms.
The agency described her appointment as a reflection of its ongoing mission to blend creativity with technology to deliver impactful digital communication.
Speaking about the new chapter, an insider from Digitz Digitas shared, “Fizza’s arrival brings fresh energy and perspective. Her leadership will undoubtedly elevate our creative work and help redefine how brands communicate in today’s fast-changing digital world.”
With this new addition to the leadership team, Digitz Digitas looks set to strengthen its position as a powerhouse of creative innovation in Pakistan’s digital marketing scene.
MediaBites congratulated Fizza Shah on her remarkable achievement, praising her for her dedication and contribution to the industry


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