Pakistan’s undisputed leading e-commerce platform Daraz has named GroupM’s Mindshare as their exclusive media agency partner. As the world’s largest media investment company, GroupM also leads the market in Pakistan with unrivalled buying power.
An extensive review process led to the finalisation of the deal, cementing the partnership between two undisputed market leaders with the aim of creating best-in-class e-commerce practices as well as providing synergies within the worlds of e-commerce and media to bring the digital revolution to life.
The alignment of services includes all aspects of media management, including media planning and buying, for the e-commerce platform of Daraz.
Agha Zohaib, Managing Director Mindshare Pakistan expressed his views:
“We are extremely thrilled to be associated with a tech giant like Daraz onboard; a partner which matches our philosophy and vision. This is not just a massive win for Team Mindshare, but also a great opportunity to learn. Our team is motivated and excited to apply the best of our knowledge and capabilities to create winning momentum for Daraz.”
Naveed Asghar, CEO GroupM added:
“This partnership is a testament of the fact that the two best in class organisations are coming together to further drive the exponential growth in e-commerce space, while nurturing the overall digital eco-system in Pakistan”.
Ammar Hasan (Chief Marketing Officer, Daraz Pakistan) was very much delighted as well. He concluded by saying:
“Daraz takes a lot of pride in doing media marketing in best in class way, We wanted a partner to compliment our aspirations of innovation in the field of media and e-commerce and we think Mindshare is the partner that fits our requirement for this journey.”
Daraz is the largest e-commerce platform across South Asia. Providing end-to-end commerce solutions, their business focus is on four key areas: E-commerce, logistics, payment infrastructure, and financial services.
The reputable platform strives to offer seamless access to a wide variety of products while providing a personalized and interactive experience for users.
– GroupM PR