Kraków, Poland – April 12, 2025 — The global news media industry is gearing up for one of the most anticipated events of the year as the World News Publishers Congress 2025, organized by WAN-IFRA, gets set to commence in Kraków, Poland, from May 4 to 6.
This year’s Congress promises to be a gathering of global significance, bringing together more than 100 top-tier speakers, including industry trailblazers, AI innovators, and editorial visionaries. The event will serve as a vibrant platform to explore groundbreaking strategies, address emerging media challenges, and identify new opportunities that are shaping the future of journalism.
🌍 A Congress of Global Impact
From newsroom automation to the ethical implications of AI in journalism, the Congress will offer a 360-degree view of the media landscape in transformation. Key sessions will spotlight audience engagement, monetization strategies, trust-building, and the evolving role of technology in newsrooms.
🎤 Keynote Speakers Include:
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Marty Baron, Retired Executive Editor, The Washington Post (USA)
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Tom Rubin, Chief of Intellectual Property and Content, OpenAI (USA)
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Lech Wałęsa, Nobel Peace Laureate & Former President of Poland – a legendary symbol of democracy
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Jessica Davis, VP, News Automation & AI Product, Gannett | USA TODAY NETWORK (USA)
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Catherine So, CEO, South China Morning Post (Hong Kong)
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Roman Imielski and Bartosz Wieliński, senior editors at Gazeta Wyborcza (Poland)
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Ezra Eeman, Director of Strategy & Innovation, NPO (Netherlands)
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Mariah Craddick, Executive Director of Product, The Atlantic (USA)
…and many more leading voices who will shape the future of publishing.
🗺️ Congress 2025 Agenda Highlights:
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Harnessing AI in Newsrooms
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Strategies to Combat Misinformation
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Monetization Models for the Digital Age
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Building Resilient News Organizations
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Sustainability in Media: The Next Frontier
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Collaborative Journalism Across Borders
🏰 Host City Spotlight: Kraków — A Blend of History and Inspiration
Set against the backdrop of one of Europe’s most enchanting cities, Kraków offers delegates more than just insightful sessions. Formerly Poland’s royal capital, Kraków is famed for its Gothic architecture, cobbled streets, and a rich cultural heritage.
Must-visit landmarks include:
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Wawel Royal Castle
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St. Mary’s Basilica
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The historic Old Town and Market Square
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Kazimierz District – the vibrant Jewish quarter
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Schindler’s Factory Museum – a sobering reminder of wartime history
🌦️ What to Expect: Weather & Cuisine
In May, Kraków enjoys mild spring weather with average temperatures ranging from 12°C to 20°C, perfect for strolling the city’s historic streets. Polish cuisine awaits delegates with dishes like pierogi (dumplings), bigos (hunter’s stew), the ever-popular żurek soup, and a modern fusion food scene in the city’s cafés and restaurants.
READ MORE: Global AI Experts and Media Leaders to Gather at 76th World News Media Congress in Krakow
Stay tuned as MediaBites brings you updates, insights, and behind-the-scenes coverage directly from Kraków.


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