Banijay Rights Partners with Pixel Entertainment to Revive Global Culinary Phenomenon
Karachi, 1st May 2025 – Get ready, Pakistan! The beloved international cooking show MasterChef Pakistan is making a much-anticipated comeback after more than a decade. Thanks to a groundbreaking collaboration between Banijay Rights and Pixel Entertainment, Pakistani viewers will once again experience the thrill of culinary competition right at home.
🔥 Banijay Rights Seals the Deal for Pakistani Revival
In a move that has food enthusiasts buzzing, Banijay Rights – the global distribution arm of Banijay Entertainment – has officially licensed Pixel Entertainment to produce a new season of MasterChef Pakistan. The Karachi-based production house will oversee the local adaptation, with an official broadcast partner to be announced in the coming months.
“This is a historic moment for Pakistan’s entertainment landscape,” said Rashmi Bajpai, EVP Asia at Banijay Rights. “It’s been over ten years since the show last aired, and we are thrilled to reignite the MasterChef flame in a country with such a rich and diverse culinary tradition.”
👨🍳 A Platform to Celebrate Culinary Heritage
Rizwan Siddiqui, Co-founder of Pixel Entertainment, expressed his excitement about the return:
“MasterChef Pakistan presents an amazing opportunity to explore and unearth the country’s rich culinary traditions. It offers a tremendous forum for aspiring chefs to shine and inspire audiences across generations.”
From traditional family recipes to modern gastronomic creativity, the upcoming season promises to be a feast for the senses and a tribute to Pakistan’s evolving food culture.
🌍 A Global Brand with Proven Success
Created by Franc Roddam in 1990, MasterChef has grown into the world’s most successful cooking competition (as recognized by Guinness World Records). With over 700 seasons aired across 70 countries and more than 16,000 episodes worldwide, the brand is a staple of reality television.
Whether it’s the U.S., Australia, India, or the UK, MasterChef has transformed home cooks into culinary stars. Now, Pakistan joins the global kitchen once again, ready to find its next MasterChef.
🎥 Local Talent, Global Format
Pixel Entertainment, headquartered in Karachi, is known for producing high-quality adaptations of global TV formats for the Pakistani audience. With its eye on excellence and cultural relevance, the studio is set to deliver an electrifying season. That blends international standards with local flair.
📢 Stay Tuned!
The official channel partner and launch date of MasterChef Pakistan will be announced soon. Food lovers and fans of reality TV are encouraged to follow Pixel Entertainment and Banijay Rights for updates.
For media inquiries:
Andrew Dickens
SVP Communications & Marketing, Banijay Rights
📧 andrew.dickens@banijayrights.com
📞 +44 (0) 7554 770675
About Banijay Rights
Banijay Rights is a global leader in TV content distribution, representing a portfolio of over 205,000 hours of premium programming. With award-winning titles like Survivor, Big Brother, Peaky Blinders, Mr Bean, and MasterChef. Banijay continues to set the standard for global entertainment.
Published by MediaBites – the best news source for websites bringing you the latest in media, entertainment, and industry trends.
