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Protests are escalating in dozens of universities in the United States and Canada, while Coke Studio is being heavily advertised in Pakistan.
Are Coke Studio’s media managers so clueless that they are unaware of the protests and boycotts happening worldwide?
Do the media managers not know that Coke and Pepsi are being thoroughly boycotted in Pakistan and Coca-Cola’s sales have decreased significantly?
Moreover, Cola Next and Pakola are also experiencing significant increases in their sales. There are extensive protests against the injustices in Gaza in American universities.
Protesters demand the boycott of companies making billions from this conflict, whose interests are being exploited in this war. Many universities have stated they cannot restrict freedom of expression, so protests are allowed on campus.
However, protesters have been warned not to cross red lines during protests. Hundreds of students have been arrested in different universities on Saturday.
But in Pakistan, Coca-Cola is spending a huge amount to advertise its once-famous fusion musical show, Coke Studio.
Does the Coke Studio management realize what people are feeling? People are continuously boycotting these multinational drinks, which is also a form of protest. This is entirely damaging to the brand image.
Timing is crucial for launching campaigns, but perhaps Coke Studio’s media managers are unaware of what is happening on international forums.
Here are the latest updates on campus activities across the country:
George Washington University:
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Protesters at George Washington University were warned of temporary suspension and administrative barring from campus.
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A clash between protesters and law enforcement was recorded on campus.
New Orleans:
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At least 10 arrests were made during a pro-Palestinian protest in New Orleans, with four officers reportedly injured during the police clearance.
UCLA:
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Skirmishes occurred between pro-Palestinian and pro-Israel groups at UCLA, though no arrests or injuries were reported.
University of Southern California:
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USC’s campus property, including the Tommy Trojan statue, was vandalized.
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Despite warnings, protesters have continued to disrupt campus operations.
Massachusetts Institute of Technology:
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Negotiations between student protesters and administrators at MIT have reached a stalemate.
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A disruption of an official MIT event by students further complicated the situation.
Emerson College:
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118 protesters were arrested at Emerson College after an encampment was removed from campus.
University of Mary Washington:
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12 individuals, including nine students, were arrested for trespassing at the University of Mary Washington.
Northeastern University:
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About 100 people were detained at a pro-Palestinian protest at Northeastern University, with concerns raised over anti-Semitic slurs.
Columbia University:
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Pro-Palestinian protests at Columbia University have continued, with no reports of arrests.
Portland State University:
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Portland State University announced a pause on receiving gifts or grants from Boeing after community concerns.
Arizona State University:
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72 people were arrested at Arizona State University for trespassing related to setting up an encampment.
Indiana University:
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23 people were arrested at Indiana University for refusing to remove tents that violated university policy.
Washington University:
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Over 80 arrests were made at Washington University after a group refused to leave campus and pitched tents, resulting in charges of trespassing and resisting arrest.
