A renowned TV personality Sadaqat Malik is appointed as COO of Alief TV. Sadaqat Malik is a veteran media professional and has media experience of more than fifty years. After doing some big TV projects; Sadaqat Malik launched his own film based channel in 2006, named Silver Screen. Silver Screen is one of the leading film based channel of Pakistan reviving the old Pakistani cinema.
His contribution to PTV and ATV is highly commendable.
Alief TV is Pakistan‘s first edutainment channel that has been designed to bridge the gap between dying values and evolving traditions of 21st Century. The core objective of Alief Tv is to create factual content while keeping it captivating.
Alief TV aims to delve into the paramount values of intellect and sociomoral practices. It intends to reinforce the idea of possessing a practical skillset and subsequently working towards poverty alleviation through inculcating creativity. With the help of its mediagenic presentation of worldview, Alief Tv strives to prepare the youth of Pakistan to become a beacon of light for their country.