Saudi society and economy. As the holy month of Ramadan begins, Saudi cities undergo a significant transformation. The rhythm of daily life shifts, with establishments extending their opening hours later into the evening.
A Shift to Nightlife
With the advent of Ramadan, markets and roads come alive at night, teeming with shoppers. Homes are busy welcoming visitors, and the streets are filled with the sounds of celebrations. This shift to nightlife has significant social and economic effects on Saudi society.
The Importance of Healthy Eating Habits
Reham Al-Azwari, clinical nutrition track leader at the Makkah Health Cluster, emphasizes the importance of healthy eating habits during Ramadan. “Healthy nutrition helps improve productivity during the day, even with the change in lifestyle to nighttime,” Al-Azwari said. She also warned about the challenges of changing sleep patterns and staying up late for long hours.
The Societal Effects of Ramadan Hours
Abdulaziz Al-Kaltham, professor of sociology at Imam Mohammad Ibn Saud Islamic University, discussed the societal effects of Ramadan hours. “Ramadan rituals reshape social structures clearly and evidently, as most daily activities turn into intensive social activities,” he said. Al-Kaltham highlighted the importance of charitable iftar tables in enhancing the values of solidarity and giving.
Bridging Social Gaps
Al-Kaltham also noted that Ramadan activities contribute to bridging social gaps between social classes. “This type of interaction contributes to creating an atmosphere of social justice,” he said. The sense of community and solidarity during Ramadan is a unique aspect of Saudi society.
The Economic Effects of Ramadan Hours
Dhahi Alwan Al-Barrak, CEO of Zatisto Services, discussed the economic effects of Ramadan hours. “During Ramadan, we operate under two systems. On one hand, we must deal with suppliers who work during the day, and on the other hand, we open our stores at night to receive customers,” he said. Al-Barrak highlighted the challenges of coordinating with suppliers and managing employee schedules.
Overcoming Challenges and Strengthening Bonds
Saudi society and economy. Despite the challenges, Al-Barrak noted that Ramadan brings employees together as a team. “Ramadan brings us together as a team. We work together at night, and we share iftar and suhoor meals, which strengthens the bonds between us,” he said. This sense of camaraderie helps employees overcome the challenges of working during Ramadan.
Adapting to the Ramadan Rhythm
Mansour Al-Osaimi, founder of Right Decision for Customer Experience Consulting, emphasized the importance of adapting to the Ramadan rhythm. “Companies can adapt the customer experience by adjusting working and service hours to suit peak periods after iftar,” he said. By understanding the unique challenges and opportunities of Ramadan, businesses can better serve their customers and thrive during this special month.
