Rauf Klasra, Pakistan’s prominent anchor and investigative journalist, has recently joined Neo TV as the host of the show ‘Mad-e-Muqabil with Rauf Klasra,’ set to debut on January 1, 2024. The show is scheduled to air at 10:00 pm from Monday to Thursday, competing in a challenging time slot against heavyweights like Shahzeb Khanzada on Geo News and Mohammad Malick on 92 News.
While the 10:00 pm slot is known for tough competition, Rauf Klasra’s show has traditionally thrived in the 11:00 pm slot on various channels, boasting a dedicated viewership. Despite its competitiveness, the move to Neo TV presents an opportunity for Rauf Klasra to shine, especially considering the channel’s position as a second-tier network without a prominent anchor to elevate it to the first tier.
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Rauf Klasra’s transition to Neo TV follows his association with Talon News, where concerns arose about mismanagement following the departure of media consultant Yousaf Baig Mirza. The departure of Mirza Yousaf Baig, known for building teams in new channels, led to a crisis within the teams he had assembled, similar to what happened at Talon News.
Neo TV, though a second-tier channel, offers Rauf Klasra a platform to excel in the 10:00 pm slot, as the channel lacks a high-profile anchor to secure top-tier status. Despite Neo TV’s widespread penetration and distribution across the country, the news team has struggled to consistently produce content that would position the channel at the forefront. Notably, some anchors, including Talat Hussain, have used Neo TV as a short-term platform during crises before moving on to better opportunities.
Rauf Klasra faces the challenge of boosting both his individual ratings and the channel’s ratings after joining Neo TV.
Mediabites extends its best wishes to Rauf Klasra for a successful and enduring tenure at Neo TV.
