Suad Merchant, Global Head of Brand & Growth Marketing, Partnerships, and Corporate Communications at Mashreq, has announced her departure from the bank after a remarkable journey shaping its global narrative.
Sharing the news on LinkedIn, Suad described her years at Mashreq as “nothing short of transformative”—an opportunity to lead a powerful brand reinvention, foster deep connections, and tell stories that matter. Under her leadership, Mashreq was recognized as the fastest-growing brand in the Middle East by Brand Finance in 2024.
With over 20 years of experience developing and executing innovative strategies for world-renowned organizations, Suad is a recognized leader in corporate communications, crisis management, ESG storytelling, and digital transformation. Her expertise spans EMEA, Asia, and North America, having previously held key roles at Hewlett Packard, First Abu Dhabi Bank, and McCann Worldgroup.
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Suad’s career reflects a unique blend of creativity and data-informed strategies — from spearheading campaigns for MasterCard, Microsoft, and L’Oréal to establishing an integrated marketing team across 35 countries.
Suad holds an MBA in Marketing/Marketing Management from Bajaj Institute of Management Studies (2001-2003) and has earned additional diplomas from the University of Oxford, DigiLab, Emeritus, and London Business School.
MediaBites wishes Suad Merchant continued success in all her future endeavors.
