Samsung has launched its new foldable phones — the Galaxy Z Flip7 and Z Fold7 — at the Galaxy Unpacked 2025 event in New York. Despite rising production costs and global trade tensions, the tech giant surprised many by keeping prices mostly stable.
The Flip7’s price remains unchanged in both South Korea and the US, while the Fold7 is only slightly more expensive — about \$109 more than last year’s model. This is much lower than the 10-20% hike many experts had predicted.
Samsung’s acting head of device experience, Roh Tae-moon, said that although new AI features and design upgrades increased costs, the company chose not to pass those costs on to customers. He explained that the goal is to make foldable phones and AI more accessible.
Some experts believe Samsung avoided price hikes to protect its market share, especially after Z Flip6 sales dropped 21% last year. Meanwhile, Z Fold6 sales rose 11%, showing stronger demand for the larger model.
Another big factor was the threat of new US tariffs on products made in countries like Vietnam, where Samsung produces its foldables. Fortunately, new talks between the US and Vietnam helped reduce the planned tariff, letting Samsung avoid big US price jumps.
Samsung’s decision comes as Apple prepares its own foldable iPhone, expected to launch next year at a high price — possibly \$2,000 to \$2,500. If US-China trade tensions grow, Apple’s phone might become even more expensive, giving Samsung a competitive edge.
The Galaxy Z Flip7 and Z Fold7 will launch in stages globally starting July 25, with preorders opening in Korea on Tuesday.
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