WEBDESK – July 12, 2025 — Global beverage disruptor Salaam Cola is making its highly anticipated entry into Pakistan, with Founder and CEO Aykiz Shah announcing that the company’s state-of-the-art manufacturing facility in Pakistan is nearly complete. In a powerful message titled “Pakistan, Hum Aa Rahe Hain”, Shah called it not just a launch, but the start of a revolution in the local beverage market.
“This isn’t just a product,” said Shah. “This is a movement. A bold, clean, and loud alternative that will shake the market from within.”
Originating from Ireland to Türkiye, Salaam Cola is positioning itself as a “Made in Pakistan, for Pakistan” brand, challenging the dominance of multinational giants and promising a game-changing cola that speaks the language of the people.
“We were warned — but we didn’t back down.”
Shah revealed that early plans involved working with local manufacturers, but resistance and fear within the industry forced a bold pivot.
“Some said, ‘Yahan Coke bhi supply karni padti hai,’ ‘Government issues aa sakte hain,’ or even ‘Tumhe agwaa kar le ge next cola wale ki tarah,’” Shah recounted.
“That’s when I realized: if we want real change, we’ll have to build it ourselves. And now… we’re ready.”
READ MORE:
Exclusive Distributor Conference in Islamabad
To mark this milestone, Salaam Cola is hosting an exclusive Distributor Conference in Islamabad, offering selected partners the opportunity to join the movement from Day One.
“We want the bold ones. The fearless. The first movers,” Shah said.
“This is your chance to be part of something truly different — a drink that will be on every tongue in Pakistan.”
The Brand Promise: Drink Different
With its powerful brand ethos — Clean. Bold. Loud. — Salaam Cola is not just launching a beverage, but a cultural statement. The campaign tagline, “Drink Different. Drink Salaam Cola,” signals a bold challenge to conventional norms and a push for consumer choice in a tightly controlled market.
Shah concluded the announcement with a rallying cry:
“Chalo system hilaate hain. Chalo kuch naya banate hain. Pakistan — ab aap ka time hai!”
Spots are limited.
Distributors, influencers, and early adopters are encouraged to contact Salaam Cola directly to join the movement.