As of January 1, 2025, Sabeen Aamir has taken on a leading role as the Head of Digiprime, the Digital Out of Home Media Wing at Kinetic Pakistan. With over 28 years of professional experience in advertising, PR, event management, sales, marketing, and operations, Sabeen brings a wealth of expertise to this position.
Throughout her illustrious career, Sabeen has collaborated with some of Pakistan’s most esteemed media professionals and organizations, spearheading key projects and campaigns that have significantly impacted the media landscape.
Key milestones in her career include:
- NTM (Network Television Marketing): Sabeen began her career in 1996, working as the “Head of Classified Time” at Pakistan’s first private satellite channel.
- Media Magic (Pvt) Ltd. Sunday TV: As Head of CTS & Telemarketing, she worked closely with renowned journalist Mohammad Malick.
- Evernew Concepts: She managed media for the launch of PTCL’s V Wireless, under the leadership of prominent figures like Sajjad Gul.
- Manhattan Leo Burnett Ltd. ISD: Sabeen played a crucial role in launching Telenor in Pakistan, handling media strategy and planning.
- Maxim Advertising: As Director Operations, she led successful campaigns and high-profile advertising projects.
- Wikkid Plus: She established Pakistan’s first kids’ TV channel and served as GM Sales & Marketing.
- Zaiqa TV: As Station Head ISD, she spearheaded content and marketing strategies for the cooking channel.
- Xpressions: She led the long-term branding initiative for Zong’s M9 Cinema project.
- Event Management: Sabeen organized significant events, including the “All Pakistan Lady Health Workers Convention 2007” with General Pervez Musharraf as Chief Guest.
- See TV ISD: She managed a Turkish-content-based TV channel as GM Marketing.
- Digiprime: As GM Sales & Marketing, she led a collaborative consortium initiative with Kinetic Pakistan.
- Multimedia: For over seven years, she managed digital streamers for DHA Khayaban-e-Iqbal & Mall Road RWP.
Sabeen’s extensive experience has shaped her perspective on electronic channels and digital out-of-home media sales, branding, and operations. Media professionals and organizations alike are excited to see the innovative contributions she will bring to Digiprime and Kinetic Pakistan.
MediaBites extends heartfelt congratulations to Sabeen Aamir and wishes her the very best in all her future endeavors. As she takes on her new role as Head of Digiprime at Kinetic Pakistan, we look forward to seeing the innovative and impactful contributions she will bring to the digital out-of-home media industry.
