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Saad Bin Rasheed has taken on a new role as General Manager at Express News, marking an exciting new chapter in his accomplished career in broadcast media sales and management. With a background spanning over a decade in top-tier media organizations, Rasheed brings extensive experience and expertise to his new position at Express News, where he will oversee key operations and continue to drive growth.
Rasheed’s journey in media began at TOSHIBA Pakistan as a Brand Executive, where he gained hands-on experience managing advertising activities, media planning, and strategic alliances for major events. He later joined Geo TV Network, where he held multiple roles, including Sales Associate, Associate Sales Manager, and Sales Manager. Over the years, he has developed a strong track record in sales, relationship management, and strategic business development, focusing on driving revenue through effective media sales and partnerships.
Most recently, Rasheed served as Sales Manager at GEO News Live TV, where he spent over three years managing sales strategies and strengthening client relations. His expertise in developing client bases, managing contracts, and promoting television advertising positions him as a valuable asset to Express News.
Reflecting on his move to Express News, Rasheed shared his enthusiasm for this new chapter and expressed his commitment to leveraging his skills to advance the organization’s goals. In his new role, he will continue to support and expand relationships with advertisers and agencies, ensuring that Express News remains a leader in Pakistan’s media landscape.
Media Bites wishes Saad Bin Rasheed good luck in all of his future endeavors.
