Raza Ayoub promoted to Director, Shavecare & Brand Operations (Media & DTC) at P&G Pakistan

By Imran Malik | MediaBites | July 16, 2025

Karachi: Raza Ayoub, a seasoned media professional with over a decade of experience, has been promoted to Director Shavecare & Brand Operations (Media & Direct-to-Consumer) at P&G Pakistan.

Currently serving as Media and Digital Lead, Raza has been a driving force behind P&G’s media strategies in Pakistan, bringing deep expertise in integrated media solutions with a strong digital focus.

With nearly 13 years of experience, Raza has built a diverse career, from planning and buying across ATL media platforms for various sectors — including multinational FMCGs and online tech brands — during his agency years, to leading digital transformation initiatives for global giants.

Career Journey:

• TNBT
• Zenith Media
• Unilever Pakistan
• Coca-Cola (Pakistan & Afghanistan)
• P&G Pakistan

An alumnus of SZABIST with a BBA (2006-2011), Raza is known for his strategic vision and keen understanding of the ongoing media revolution in Pakistan, continuously delivering top-class marketing solutions for diverse brand needs.

READ MORE: Fatima Khalid Promoted to Country Head of Media, Digital & Brand Activations at Unilever Pakistan

His career passion lies in navigating the challenges and opportunities that digital technologies bring to brand and business building, enabling companies to evolve in the modern landscape.

Team MediaBites congratulates Raza Ayoub on this significant career milestone and wishes him continued success in shaping P&G’s brand operations and digital initiatives.

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