After a brief hiatus, TechJuice; the country’s premier destination for technology news, analysis, and insight is officially back in business. Following its acquisition in Q4 2024 and a subsequent period of intensive restructuring, the platform has completed a soft relaunch and is now rolling out a suite of cutting-edge features designed to cement its position at the forefront of Pakistan’s digital media landscape.
A Storied Past and a New Beginning
Founded in the early 2010s, TechJuice quickly grew to become a trusted voice in Pakistan’s nascent tech ecosystem, offering timely coverage of startups, product launches, and industry trends. Under the leadership of its founding editor, Fatima Rizwan, the site built a reputation for in-depth reporting and hands-on reviews. When Fatima transitioned to her next venture, TechJuice paused operations briefly to evaluate its next steps.
In Q4 2024,TechJuice got acquired. During the interim, the platform underwent a comprehensive revamp, revitalizing its editorial workflows, upgrading its content management systems, and reconfiguring its audience engagement strategies.
Leadership That Bridges Legacy and Innovation
Leading the charge is Talal Ch, a seasoned media professional with deep experience across print, television and digital platforms known for driving rapid audience growth and scaling digital newsrooms.
Alongside him is Hamza Haroon, a strategic mind with a strong background in corporate finance, operations, and stakeholder engagement bringing business precision to the editorial mission.
Together, Talal and Hamza form a powerful duo blending media expertise with strategic rigor, ready to propel TechJuice into its next phase of growth and innovation.
Soft Launch in March and Full Rollout
TechJuice’s “soft launch” in March 2025 served as a live testing ground for its revamped platform. During this period, the team solicited user feedback on site navigation, article formats, and mobile responsiveness. Now, having fine-tuned these elements, TechJuice is ready for its full-scale rollout, featuring an expanded editorial calendar, interactive tools, and data-driven guides.
What’s New: Features and Offerings
1.Tech Guides
Comprehensive how-to articles and tutorials, covering everything from setting up a home office network to optimizing smartphone performance. Each guide is designed for both beginners and advanced users, complete with step-by-step screenshots and downloadable resources.
2.Price Portals
Real-time price comparisons for smartphones, laptops, and gadgets across Pakistan’s leading e-commerce sites. Users can filter by brand, specifications, and budget to find the best deals available.
3.Expanded Coverage
In addition to its core beats, consumer tech, startups, and enterprise IT, TechJuice will now delve deeper into emerging verticals such as fintech, agritech, and digital health, recognizing their rapid growth in Pakistan’s innovation ecosystem.
The relaunch comes at a pivotal moment: Pakistan’s digital economy is accelerating, broadband and 4G/5G penetration are on the rise, and local startups are securing increasingly larger funding rounds. By marrying robust editorial standards with user-centric tools, TechJuice aims to serve not only tech enthusiasts and professionals but also policymakers and investors seeking actionable insights.
Under its new leadership, the platform intends to pursue strategic partnerships with academic institutions, incubators, and industry events, further embedding itself as a hub for knowledge exchange.
After a meticulous restructuring and a successful soft launch, TechJuice is back—stronger, leaner, and more feature-rich than ever. As it rolls out its new tools and expanded coverage, TechJuice invites its audience readers, industry insiders, and digital natives alike to explore the redesigned site and join the conversation shaping Pakistan’s digital future.
