Ovais Ilyas joins EchoVerse 360 as country lead in Pakistan, bringing two decades of media leadership to launch creator economy initiatives in partnership with AnyMind Group.
By MediaBites | Business & Media
KARACHI: Veteran media professional Ovais Ilyas has been appointed country lead at EchoVerse 360, marking a significant move to accelerate Pakistan’s growing creator economy.
With a career spanning more than two decades, Ilyas has held senior leadership roles across major global media networks, including WPP Media, EssenceMediacom, Spark Foundry, Carat, and ZenithOptimedia.
Throughout his career, he has led high-impact campaigns and business transformations for leading brands such as Unilever, Colgate-Palmolive, Zong, Jazz, Coca-Cola, Shan Foods, Xiaomi, and McDonald’s.
In his new role, Ilyas will lead the launch and expansion of EchoVerse 360 in Pakistan in affiliation with AnyMind Group. The initiative aims to empower content creators, unlock scalable monetization opportunities, and strengthen Pakistan’s digital ecosystem.
Industry observers see this appointment as a strategic step toward formalizing and scaling the country’s creator economy, which has grown rapidly in recent years.
Ilyas is expected to focus on building partnerships, enabling creators with advanced tools and platforms, and driving innovation in digital media and marketing.
His appointment signals a broader shift toward structured growth in Pakistan’s digital landscape, as global and regional players continue to invest in the country’s evolving media and technology sectors.
Team MediaBites congratulates Ovais Ilyas on this new role and wishes him all the best for continued success.
