In a major career development, Murtaza Abidi has stepped into a new role as Category Lead for Jazz at EssenceMediacom, where he will be spearheading media planning and buying for one of Pakistan’s most dynamic and fast-moving telecom brands.
In a statement shared on his professional network, Abidi expressed his enthusiasm, stating:
“This isn’t just a new role — it’s a reflection of a journey shaped by incredible mentors, peers, and experiences.”
Abidi acknowledged and thanked a number of industry leaders who played key roles in his professional growth. He credited Raza Syed for entrusting him with this opportunity, and Haider Shah for consistently challenging and guiding him — shaping his lens as a strategic planner. He also thanked Azeem Arslan Hassan for his early trust that allowed Abidi to experiment and innovate in his approach to media.
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Further appreciation was extended to Omer Ahmed and Hasan Adil, for their support in helping him evolve into a hybrid planner capable of designing full-spectrum media strategies. He also gave a heartfelt shout-out to Farrukh Mehmood, whose unwavering support helped launch some of the boldest and most successful campaigns over the years.
Abidi’s journey has seen him transition from leading offline planning for Coca-Cola to now leading the charge for Jazz — a testament to his consistent growth, ambition, and deep understanding of Pakistan’s media landscape.
“From Coca-Cola to Jazz — it’s been a journey full of learning, challenges, and above all, passion. I’m truly excited for what lies ahead,” Abidi remarked.
Media Bites congratulates Murtaza Abidi on this well-deserved achievement and wishes him continued success and good luck in this exciting new chapter.
