Most-Watched Super Bowl Ads 2025: The Super Bowl LIX ads were a hit on both TV and YouTube. The most-watched ad on TV was Booking.com’s spot featuring Jim Henson’s Muppets, which also topped YouTube’s list.
Other popular ads included Glen Powell for Ram Trucks, Bill Murray for Yahoo, and Kieran Culkin voicing a genius beluga whale for NerdWallet.
Cost per Ad on TV (Fox): Advertisers paid a record $8 million for a 30-second spot during Super Bowl LIX on Fox.
TV Viewership of Super Bowl 2025: Super Bowl LIX saw a massive viewership, with millions tuning in to watch the Philadelphia Eagles defeat the Kansas City Chiefs 40-22.
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Best and Worst Super Bowl Ads 2025:
- Best: Jeep’s “Owner’s Manual” featuring Harrison Ford.
- Worst: Weathertech’s “Whatever Comes Your Way” with the granny trope.
- WTF: Pringles’ “The Call of the Mustaches” and Little Caesars’ “Whoa!” feature flying facial hair.
The Super Bowl ads this year were a mix of nostalgia, humor, and creativity, with some hitting the mark and others missing it entirely.
Top Super Bowl LIX Ads by Gameday Views on YouTube (Global)
1. Booking.com “Get your stay ridiculously right” featuring the Muppets
2. Ram Trucks: “Goldilocks & the Three Trucks” featuring Glen Powell
3. Made by Google: Dream Job – Google Pixel SB
4. Yahoo.com: Email Bill Murray
5. Marvel Studios’ “Thunderbolts*” Trailer
6. Bud Light: Big Men on Cul-de-Sac featuring Shane Gillis, Post Malone and Peyton Manning
7. NerdWallet: Genius Beluga featuring Kieran Culkin
8. DoorDash: DashPass Math featuring Nate Bargatze
10. Squarespace: Barry and Mosley featuring Barry Keoghan and Don Mosley