The Shape-Shifter Ascends: Nukta Names Malik Bejar Chief of Growth & Partnerships

The Relentless Becoming of Malik Bejar Ali Khan and the Strange, Expansive Future He’s Now Shaping at Nukta

He has always moved between worlds; broadcast and digital, narrative and numbers, and this role feels like the convergence of everything he’s learned along the way.

There are people who move through this world with the soft certainty that every experience; every story overheard, every city corner observed, every fleeting sense of wonder, is quietly teaching them something. Malik Bejar Ali Khan has always seemed like one of those people.

His childhood in Karachi was threaded with mythologies told not as distant epics, but as intimate confessions. His father narrated history as if he had lived it himself; Moses, Essa, Noah, Aadam, and for a long time, Malik believed him. That kind of upbringing does something to the mind: it collapses time, expands imagination, and teaches you to take stories seriously, because they might just be the only real language we have.

The world he entered as an adult, advertising, media, branding; is notoriously loud, frantic, and punishing. And yet, Bejar moved through it like someone who understood that even chaos has a rhythm if you listen long enough. He grew into a strategist who could see the emotional architecture of an audience before the data even caught on.

Over the last decade, he built an unconventional career across fashion weeks, broadcast giants, branded entertainment, and digital ecosystems, a career that feels like a collage of every version of Pakistan’s cultural self-image, stitched together by someone capable of noticing the seams.

Now, as he steps into the role of Chief of Growth & Partnerships at Nukta, the arc becomes clearer. He is not just expanding a company; he is curating its future. The job demands fluency in nuance; how culture shifts, how attention moves, how people metabolize stories in an age where identity feels like both a performance and a survival tactic.

What makes Malik’s trajectory compelling is not just the success; it’s the sense of ongoingness, that he is still becoming, still curious, still animated by the wide-eyed instinct of a boy who once believed his father was a thousand years old.
In a landscape crowded with noise, Malik Bejar Ali Khan feels like someone building signal.