Spotted on Karsaz Flyover, Karachi, an interesting marketing face-off has caught everyone’s eye. Two fast-food giants, KFC and McDonald’s, have placed their billboards side by side, both targeting the same audience but using different strategies.
KFC went with a vibrant and colorful design to celebrate Jashn-e-Azadi. The creative mix of colors made the billboard feel more engaging and full of energy. It stood out with its festive theme and instantly pulled attention. The design clearly aimed at connecting emotionally with the audience through creativity.
On the other side, McDonald’s kept things simple but bold. Its “Band Bajaa Mehngai Ka” campaign focused on price. The message highlighted affordability in a direct way. Instead of bright designs, the brand relied on strong words to connect with price-conscious customers.
This interesting marketing face-off shows how brands can take different routes in outdoor advertising. KFC’s design appealed with creativity, while McDonald’s focused on value. Both approaches work, but the effectiveness depends on what the audience values more in that moment.
So, the big question remains: In outdoor marketing, is it creativity that wins attention, or is it a direct price-driven message that makes the stronger impact?
