Irfan Junejo Disrupts Coffee Culture Nationwide by Making Quality, Affordable, and Accessible Coffee Through Loop Coffee Co.

In Pakistan, a single cup of coffee often costs between PKR 800 and 1,000, while international chains charge up to PKR 1,500 with add-ons. This pricing has long kept quality coffee out of reach for many. That is where Irfan Junejo stepped in, challenging the status quo and reshaping Karachi’s coffee culture through Loop Coffee Co.

With Loop Coffee Co., Irfan Junejo introduced a bold yet practical idea: premium coffee that remains affordable. Offering matchas, lattes, and frappes priced between PKR 350 and 500, and hot chocolate at just PKR 150, Loop Coffee Co. proved that quality does not have to come with an elite price tag. This approach made specialty coffee accessible to students, creatives, and everyday consumers, without compromising on taste or standards.

Irfan Junejo’s journey reflects continuous learning and experimentation. Rather than simply copying global coffee trends, Loop Coffee Co. adapts flavors and techniques to local tastes while maintaining international quality. The team consistently refines recipes, experiments with new ideas, and listens closely to customer feedback—helping the brand grow organically and authentically in Karachi’s competitive food and beverage scene.

Beyond business, Irfan Junejo’s work has inspired a new generation to believe that innovation is possible within Pakistan. His understanding of branding, storytelling, and consumer behavior—developed through years of experience and self-education—has played a key role in Loop’s success.

The MediaBites team proudly congratulates Irfan Junejo and the entire Loop Coffee Co. team for proving that coffee for the masses can be done right—and done exceptionally well.