April 19, 2025 – In a move that has shocked chocolate lovers around the world, Toblerone, the iconic Swiss chocolate brand known for its distinctive triangular shape, is set to be discontinued later this year.
Toblerone, which was first launched in 1908 by Theodor Tobler and Emil Baumann in Switzerland, has long been a symbol of premium Swiss confectionery. The chocolate bar, with its unique blend of nougat, almonds, and honey, was inspired by the Matterhorn mountain and quickly became a global favorite.
Mondelez International, the company that currently owns Toblerone, announced on Friday that it will cease production of the chocolate bar by December 2025. In a press release, the company cited “rising production costs, changing consumer preferences, and increased competition in the global confectionery market” as the primary reasons for this difficult decision.
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According to Mondelez, Toblerone generated an estimated $400 million in annual global sales, but executives said profit margins have steadily declined over the past five years. “It’s a bittersweet moment. We know the legacy Toblerone holds, but the brand has become increasingly unsustainable in today’s market,” said a company spokesperson.
The news has sparked a wave of disappointment from fans across social media, with many expressing sadness and nostalgia. “It’s the end of an era,” tweeted one longtime fan. “Toblerone was more than just chocolate—it was part of our travel memories and gift traditions.” Others have started online petitions to save the brand, hoping public outcry might change the company’s decision.
As the world prepares to bid farewell to a chocolate legend, retailers are already seeing a spike in demand, with consumers rushing to buy Toblerone bars before they disappear from shelves forever.
For now, chocolate lovers are savoring every last triangle, knowing that this sweet piece of history is coming to an end.
